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Quick Halloween Marketing Tips
Justin Liggin | Oct 12, 2022
With Halloween right around the corner, there are many quick and easy ways you can tailor your marketing to the spooky day. Find out how in this blog post from Justin Liggin.
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“Hangry” Becomes Mainstream
Scott Hanson | Oct 7, 2022
While many may think the word "hangry" is a copywriter’s clever innovation, the word has been around since 1918. Read more on this in the latest post from Scott Hanson.
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The Scary Side of Marketing
Justin Liggin | Sep 28, 2022
A recent horror movie promotion stunt at baseball games across the country is going viral for its unique marketing. Read more on this and discover other horror movies that took marketing to the next level in this post from Justin Liggin.
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What Is the Jeep Wave?
Scott Hanson | Sep 27, 2022
Are you familiar with the Jeep Wave? Scott Hanson covers the rules of the brand-specific tradition in this blog post. Read more!
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The Frustration of Ignored Messaging
Scott Hanson | Sep 21, 2022
HMA Public Relations has been involved in many educational campaigns over the years with vital messaging. In this post, Scott Hanson covers the messaging that is usually ignored by the public. Read more!
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The Power of Influencer Marketing
Justin Liggin | Sep 16, 2022
From building awareness to changing audience perceptions, influencer marketing can meet a wide range of needs for your business. Learn more on the power of influencer marketing in your strategy with Justin Liggin.
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London Bridge is Down
Abbie Fink | Sep 15, 2022
With the passing of Queen Elizabeth II, Abbie Fink is discussing the procedures for the funeral and the well-orchestrated process for members of the Royal Family. Read more.
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Humor Transcending the Workplace
Scott Hanson | Sep 14, 2022
Over the last 40-plus years, HMA has had wonderful storytellers and hilarious people as a part of our staff including economic development director and new stand-up comic Jennifer Kaplan Stein. In this post, Scott Hanson shares more on Stein and her recent debut stand-up performance.
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What is People-First Content?
Justin Liggin | Sep 13, 2022
As Google's algorithm shifts, the search engine will benefit websites that put humans first, not search engines. Learn more on the importance of people-first content in this post from Justin Liggin.
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Check the Calendar… Part II
Abbie Fink | Sep 9, 2022
With religious holidays approaching, it's important to be mindful of these days and thoughtful of those who observe them when planning your next meeting or deadline. Read more on the significance of checking the calendar in this post from Abbie Fink.
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What Are the AP Style Updates for 2022?
Alison Bailin | Sep 8, 2022
The AP Stylebook has released the latest updates for news writing in 2022. Read more as Alison Bailin shares some of the recent modifications.
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Is Your Marketing Personalized?
Justin Liggin | Aug 30, 2022
Small customized details can make a big difference in your marketing strategy. Learn more on the power of personalization in this post from Justin Liggin.
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