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#MediaMonday – Christina Fuoco-Karasinski
Alison Bailin | Feb 19, 2019
Today’s #MediaMonday is special for a few reasons. First, it’s technically posting on a Tuesday given Presidents’ Day was yesterday. And second, it is on a member of the media near and dear to my heart for more than 10 years now. It all started in the mid-2000s when HMA was working with […]
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Arizona: America's Valentine!
Kelsey Makings | Feb 14, 2019
Whether you love it, like it or want to run away and hide from it… it’s Valentine’s Day! And we in the Arizona desert have another special reason to celebrate this lovely day—it’s our official statehood day! In honor of the occasion, we have compiled some fun facts about the Grand Canyon state– On February […]
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What is Story Mining?
Alison Bailin | Feb 13, 2019
If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used tactics in our media relations toolbox now and then. (If you’re not, each is available below, and you can subscribe to our blog here.) One that folks most often […]
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Lessons I am Learning While Buying My First House
Kelsey Makings | Feb 12, 2019
Guess who is getting herself out of the rental game and into her first, real home? Yep, this martian millennial. As any home buyer will tell you, this is no doubt a painful experience. However, it is also very exciting and strangely satisfying. Here are some things I have learned from this very strenuous but […]
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#MediaMonday – Dr. Cacinda Maloney
Alison Bailin | Feb 11, 2019
Today’s #MediaMonday comes to us from Dr. Cacinda Maloney of PointsandTravel.com, who is also a digital influencer, travel ambassador and columnist for Travelocity and #SuperCurator and Travel Expert for Flip Board. Tell us how you got your started in journalism? Actually travel was the catalyst. I share my love of travel thru my writings about adventure, culture, […]
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I am a martian millennial
Kelsey Makings | Feb 7, 2019
As much as I hate to admit it, I fall right into the “millennial” category — albeit, only by a few years. According to assumptions, this means I am dangerously addicted to my phone, I don’t know a world without the internet and I have an unhealthy need for instant gratification. Some of this is […]
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What are Key Messages?
Alison Bailin | Feb 6, 2019
There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these tactics with our readers as well as client and prospective clients as a means to help all of us understand the inner workings (or as Abbie calls it, “The […]
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#TipForTuesday – Listen, Learn and Share
Abbie Fink | Feb 5, 2019
The Arizona Speaker Series has hosted four very different presenters – Sanjay Gupta, Vice President Joe Biden, James Comey and last week, Condoleezza Rice. With three more speakers to go, I can honestly say that I have gotten my money’s worth. Now, that doesn’t mean I’ve liked all the presenters. And I think that is […]
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#MediaMonday – Gabe Trujillo
Alison Bailin | Feb 4, 2019
Today’s #MediaMonday comes to us from Gabe Trujillo, a digital journalist at KPNX-TV, 12 News in Phoenix. Gabe covers the Valley community on the 12 News social accounts, website and app. He also produces and hosts “The Disabled List,” a podcast that features interviews with influencers from across Arizona and the world of pop culture. […]
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#Book Club — The Later Years
Scott Hanson | Jan 31, 2019
Imagine having such a profound impact on an industry that your teachings were still relevant nearly a quarter-century after you had died. That’s the case for Edward Bernays, the Austrian-American known as “the father of public relations.” At a recent gathering of PR pros, a fellow PRSA Fellow of mine, Paula Pedene, gave me a […]
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The Business of Birdies
Alison Bailin | Jan 30, 2019
This week marks the 2019 Waste Management Phoenix Open presented by the Ak-Chin Indian Community (WM Phoenix Open). In celebration of “The Greenest Show on Grass,” we’ve compiled some interesting statistics as well as insight from local business leaders about the event below. In addition, click here to access The Arizona’s 100 Special WM Phoenix […]
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Lessons I Learned From My Toddler.
Kelsey Makings | Jan 29, 2019
As most people know, I have two little girls—a rambunctious four-year-old and a very busy one-year old. And they are teaching me as much as I am teaching them. Here are some top lessons I have learned so far: Every day is a fresh start. Wasn’t it always amazing how the end of a school […]
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