Our Blog

It’s not about the numbers

It’s not about the numbers

 |  Mar 8, 2019

When social media first started to become an important part of a communications strategy, we spent a lot of time figuring out how to increase the number of followers our various social media accounts had.  We strived to hit certain milestones (help us reach 1,000 followers).  We created incentives for people to like our page […]

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A Million Egos

A Million Egos

 |  Mar 7, 2019

HMA Public Relations has been involved with dozens of successful restaurant openings over the years. Projects like that are often short-term and high-energy and typically involve a healthy serving of media relations, community relations and special event planning.  They definitely get an agency’s adrenaline pumping. I was watching a recent episode of “A Million Little […]

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What is a Bylined Article?

What is a Bylined Article?

 |  Mar 6, 2019

Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and exceed client expectations on a regular basis. (If you missed prior posts, all are available below.) Today, we explore the bylined article. Many people confuse bylined articles with profile […]

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Social Media: Timing is Everything

Social Media: Timing is Everything

 |  Mar 5, 2019

Is there anything worse than creating the most perfect graphic for social media only to have no one like, comment or share? You spent time making sure the image was aesthetically pleasing, the text aligned with the key messaging, the font was crisp and easy to read, the colors matched the brand and the content […]

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#MediaMonday –  Nick Piecoro

#MediaMonday –  Nick Piecoro

 |  Mar 4, 2019

It’s time for baseball.  And today’s #MediaMonday is from Nick Piecoro, who covers the Arizona Diamondbacks for The Arizona Republic and azcentral.com. Nick was recently named Arizona Sportswriter of the year by the National Sports Media Association. Nick, time to share: My Career I’d like to say I was drawn to journalism because I was […]

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FunFactFriday: Spring Training

FunFactFriday: Spring Training

 |  Mar 1, 2019

Welcome to Spring Training in the desert! Before a team starts their 162-game schedule, players need to get into baseball shape and shake off the effects of a five-month layoff. Managers and coaches must evaluate their teams to decide who’s going to start the season. And us fans, well, we need another reason to drink […]

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Podcasting – the art of story

Podcasting – the art of story

 |  Feb 28, 2019

I’m teaching an intro to social media class at Phoenix College.  My students included re-careering adults, returning students and typical college-age kids. Throughout the class, we are discussing a variety of different social media platforms and how they apply to small business.  By the end of the semester, each student will have prepared a social […]

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Tour Guides Are Ambassadors

Tour Guides Are Ambassadors

 |  Feb 27, 2019

Whenever one of our HMA team makes a speech or we give a presentation, we usually practice it before we do it for real.  We counsel our clients to do the same, sometimes serving as coaches. Practice can make perfect – or at least really good. On a recent trip, I had the opportunity to […]

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What is a media list?

What is a media list?

 |  Feb 26, 2019

In an effort to help folks understand the “secret sauce” of how we PR people do our jobs effectively, we’ve been writing posts on some of our favorite public relations tactics. (If you missed any, all are available below.) Today, we explore the media list. A media list is essentially a database. Today, it is […]

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#MediaMonday – Kim Quintero

#MediaMonday – Kim Quintero

 |  Feb 25, 2019

Today’s #MediaMonday comes to us from Arizona’s Family’s own Kim Quintero. So, Kim, time to share! Tell us how you got your start in journalism? Tell us your story! I always wanted to work in TV News, even as a small kid. My dad, who worked at a men’s suit shop, frequently had customers who […]

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What is Crisis Communications at Sea?

What is Crisis Communications at Sea?

 |  Feb 22, 2019

HMA Public Relations has worked on some major crisis communication projects over the years.  Sometimes we are a part of them even when we’re on vacation.  This time, it was as the target audience. While on a recent cruise to Central America, I had the opportunity to watch a cruise ship’s leadership team spring into […]

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The Sky is Not the Limit

The Sky is Not the Limit

 |  Feb 21, 2019

How does a less than stellar high school student find his way to college and eventually in space?  By reading a book. Captain Scott Kelly, the most recent presenter at the Arizona Speaker Series, readily admits that he was not the best student and had it not been for the appealing cover of the book, […]

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