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Under pressure: diamond or dust?
Annelise Krafft | Mar 26, 2019
The world of PR is all about deadlines. Working so closely with the media can put PR people on their same fast-paced timeline. In past jobs I’ve had, we have had to rework our news releases daily to keep up with the ever-changing news cycle. If we didn’t get our story out within 24 hours, […]
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#MediaMonday – Keith Jenkins
Scott Hanson | Mar 25, 2019
Today’s #MediaMonday comes to us from Keith Jenkins, who works for The Associated Press and is also president of the Arizona Association of Black Journalists. Keith, time to share: The Arizona Association of Black Journalists is on a mission to promote diversity in media, elevate our members and support those in need. The chapter is […]
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Clear the Clutter, Clear the Mind
Kelsey Makings | Mar 22, 2019
As I have always said, I am not exactly type A personality. I do not have perfect calendars outlining every hour of my day. I often need reminders when it comes to doctor appointments and you do not want to see my laundry basket. However, I am not exactly type B either. I am extremely […]
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Wild Animals Will Attack Humans
Scott Hanson | Mar 21, 2019
We’ve seen it time and time again that when animals do “human-like” things, it makes news. It even happens when animals do animal-like things, such as the recent incident at the Wildlife World Zoo west of Phoenix when a jaguar clawed a patron and pinned her to the outside of the cage after she had […]
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PRSA Western District Conference Redux
Alison Bailin | Mar 20, 2019
We are three weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than our own Abbie S. Fink. The scheduled is a meaty one, featuring Park Howell, Gini Dietrich, Anthony W. D’Angelo, Ken Jacobs and several others. This is always my favorite […]
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Is Spotify predicting the future?
Annelise Krafft | Mar 19, 2019
I spend every morning listening to something on Spotify. Whether I’m streaming trending music or my favorite podcasts, Spotify is a one-stop-shop for everything I crave. As a recent college graduate, I’ve noticed that Spotify makes a special effort to cater to young people like myself. What they’re doing is working, resulting in outrageous growth. […]
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#MediaMonday – Dr. Adrian McIntyre
Alison Bailin | Mar 18, 2019
Today’s #MediaMonday comes to us from a new neighbor: Dr. Adrian McIntyre. McIntyre is the producer and host of Valley Business RadioX, which is located in a radio studio at HMA Public Relations world headquarters in Arcadia! To listen to recent interviews on the platform, click here. Below, we share his journey to the Valley, […]
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#FunFactFriday – Welcome to HMA!
HMA Public Relations | Mar 15, 2019
Hi everyone! I’m Annelise Krafft, HMA’s newest account coordinator. It’s so exciting to be joining this team and getting to share my thoughts with you every week. To kick off my first blog post, I thought I would share some of my favorite bullet points about myself with you for #FunFactFriday. I come from a […]
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The Pen is Mightier than the Keyboard
Kelsey Makings | Mar 14, 2019
As mentioned, I am a martian millennial. I grew up with technology and I evolved with social media. However, I still find myself stuck in some pretty old school habits. I use paper. A lot. For instance, I take notes on my notepad instead of my phone. There is something oddly satisfying about taking your […]
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What do employers look for on your social media?
Abbie Fink | Mar 13, 2019
I do a fair amount of informational interviews. These conversations with recent or soon-to-be college graduates are a great way for them to meet with potential employers without the pressure of a job interview. There are some common questions that are always asked – What is a typical day look like? Why did you choose […]
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Taking It To The Street
Scott Hanson | Mar 12, 2019
Public relations programming is essential to the tourism and hospitality industry. “Build it and they will come” just doesn’t work all by itself. A destination is nothing more than an accidental stop-over if nobody knows about it. With that said, we in the PR industry still often find it difficult to explain to lay people […]
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#MediaMonday – Merichelle Norwood
Alison Bailin | Mar 11, 2019
Today’s #MediaMonday comes to us from Merichelle Norwood of both She Forks PHX and New Times Food and Drink. So, Mer, time to share! Tell us how you got your start in writing? Tell us your story! I’ve always been a writer. In college, I was editor-in-chief of the alternative newspaper and interned at VIBE […]
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