Our Blog

What Should I Do at the End of an Interview?

What Should I Do at the End of an Interview?

 |  Mar 7, 2024

Conclude your next media interview on a high note with tips from Alison Bailin in this blog post! Check it out.

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Showcasing Brands Through Sustainability

Showcasing Brands Through Sustainability

 |  Feb 23, 2024

Brands are embracing sustainable practices now more than ever. Justin Liggin discusses sustainable change for brands and its benefits in connecting with audiences in this blog post. Read more!

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What is Brand Positioning Strategy in PR?

What is Brand Positioning Strategy in PR?

 |  Feb 15, 2024

Maintaining and building relationships with consumers starts with brand positioning. Discover the brand positioning strategy in PR and its approaches in this blog post from Mikayla Koppy. Take a look!

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What Is Trending in PR Today?

What Is Trending in PR Today?

 |  Feb 8, 2024

From improved crisis response to the return of in-person events, Alison Bailin unpacks the findings from the latest Global Comms Report. Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post.

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Cross-Channel Marketing for Businesses

Cross-Channel Marketing for Businesses

 |  Feb 1, 2024

Is a cross-channel marketing the right fit for your business goals? From news coverage to social media series to influencer partnerships, discovery how a consistent cross-channel approach can benefit your business in this post from Justin Liggin.

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What Is at the CORE of Your Communications Strategy?

What Is at the CORE of Your Communications Strategy?

 |  Jan 25, 2024

Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.

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What Are the 4Ps of Communication

What Are the 4Ps of Communication

 |  Jan 12, 2024

Abbie Fink is sharing the 4Ps of communication and how these can serve as valuable tools in your marketing mix in this blog post. Take a look!

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What Are Your PR Objectives?

What Are Your PR Objectives?

 |  Jan 10, 2024

Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.

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Top PR Stories of 2023

Top PR Stories of 2023

 |  Nov 30, 2023

As year-end lists beginning to roll out, Scott Hanson is covering the top PR stories of 2023. Read more!

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4 Reasons to be Grateful for Public Relations

4 Reasons to be Grateful for Public Relations

 |  Nov 21, 2023

Thanksgiving is right around the corner and Alison Bailin is here to share why we should be grateful for public relations. From safety seals to the Disney Parks, learn more on the impact of the industry in this blog post.

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What Do Public Relations and Winemaking Have in Common?

What Do Public Relations and Winemaking Have in Common?

 |  Nov 15, 2023

Following a week in the Northern California wine country, Alison Bailin is discussing winemaking and its parallels to public relations. From investment to experience, discover the key elements that connect these two in this blog post.

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What Are Key Performance Indicators?

What Are Key Performance Indicators?

 |  Nov 8, 2023

Are you using key performance indicators to reach important targets and gauge organization performance? Justin Liggin talks KPIs and the metrics to focus on in your PR campaign in this blog post. Learn more!

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