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What is a Media Advisory?
Alison Bailin | Dec 14, 2018
Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, photo caption, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle a classic tool in any PR pro’s toolbox: the media advisory. A media […]
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#MediaMonday – Tammy Fellows
Alison Bailin | Nov 26, 2018
Today’s #MediaMonday comes to us from a newer member of the local media scene: Tammy Fellows. A Valley native (several generations back), Tammy graduated from the UofA before making a name for herself in publishing on both US coasts. After returning to Arizona years back she is now a mom of four. Well, five if […]
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Eight tips to remember when pitching to the media
Kelsey Makings | Oct 12, 2018
It has been a few weeks now since I was a proud attendee of the 15th annual Valley Publicity Summit presented by SPJ. Didn’t catch my tribute? Read it HERE. Panelists, made up from top members of our media, gathered to shed insight and provide tips when it comes to pitching story ideas. I compiled […]
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Rocky Mountain Emmy Awards
Scott Hanson | Sep 25, 2018
Similar to the Public Relations Society of America’s Copper Anvil awards, which recognize the best in PR programming, the Rocky Mountain Emmy Awards, presented by the Rocky Mountain Southwest Chapter of the National Academy of Television Arts & Sciences (NATAS), showcase excellence in TV news, from writing to production, editing, reporting and more. Among this […]
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#FunFactFriday – What do Arizona’s broadcast media call letters mean?
Abbie Fink | Sep 7, 2018
The HMA team has been busy updating the FinderBinder, the state’s media directory. At our staff meeting a couple weeks ago, I asked the team if they had any idea what some of the stations’ call letters meant. After a few blank stares and a couple shoulder shrugs, I attempted to explain. Broadcast stations in […]
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A common sense approach to media relations
Alison Bailin | Sep 6, 2018
In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. While it started out as a fun creative outlet, over the years I’ve taken so many lessons with me back to the office when it comes to working effectively with the […]
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Can omitting key information cause a crisis?
Abbie Fink | Aug 31, 2018
We advise our clients to check and double-check all information that is to be released to the media – particularly if it has the potential to create controversy. It’s among the advantages of having outside PR counsel to serve as another check and balance. When is omitting – or forgetting — critical information in a […]
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How to avoid being baited in media interviews
Alison Bailin | July 26, 2018
Sacha Baron Cohen chose to film an episode of his new show "Who is America" in Kingman, Ariz., but the news couldn't be worse.
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My First Impression of Public Relations vs. The Reality
Grace Flemer | July 20, 2018
As a freshman, my first mass communications and APR classes were a complete shock. Media channels are not what you flip through on your television, research is the glue that holds a campaign together and using an oxford comma before the “and” in a series is unacceptable (it also results in a five-point deduction on […]
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What Makes News
Scott Hanson | Mar 8, 2018
Working in media relations is fraught with challenges to determine what is – and what is not news. Scott gives examples of this in today's blog post.
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More Direct Connections Expected During NFL Season
Abbie Fink | Sep 19, 2017
At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy. The league recognized the power of social media in creating conversations with the fans and rather than restrict its use, therefore finding more and more ways to embrace it. […]
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PRSA Luncheon Recap | Tips for Media Pitching
Madeleine Norris | Aug 3, 2017
If you live in the PR world, you know that a strong media pitch can make all the difference when it comes to securing coverage. Media relations is quite possibly the most important aspect of the work we do for our clients, and every successful media campaign begins with a successful pitch! What common elements […]
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