At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy. The league recognized the power of social media in creating conversations with the fans and rather than restrict its use, therefore finding more and more ways to embrace it. […]
If you live in the PR world, you know that a strong media pitch can make all the difference when it comes to securing coverage. Media relations is quite possibly the most important aspect of the work we do for our clients, and every successful media campaign begins with a successful pitch! What common elements […]
Last week, I had the pleasure of attending my first ever PRSA media breakfast which was all about the do’s and don’ts of pitching the media. Unlike other media breakfasts, this event was hosted at night (AKA happy hour). The panelist included producers and reporters Nicole Crites, reporter/anchor for CBS 5, Yasmeen […]
It’s always so random how you meet people in this business. I had the pleasure of meeting Ed Baker, editor of the College Times for the past 10 years, in Ken Koziol’s office at Entertainment Solutions back in 2004 or 2005. Entertainment Solutions was putting on its annual Tempe Music Festival and the College Times […]
One of the questions many of us ask at the beginning of each day is: “What’s the weather going to be like?” Today we’re going right to one of the sources. This #MediaMonday comes to us from Lee Born, staff meteorologist at AM 930 KAFF and “NAZ Today” in Flagstaff, Ariz.. So, Lee, time to […]
