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omittingWe advise our clients to check and double-check all information that is to be released to the media – particularly if it has the potential to create controversy.   It’s among the advantages of having outside PR counsel to serve as another check and balance.

When is omitting – or forgetting -- critical information in a PR crisis okay?  Never.

And worse, it can actually cause the crisis.

Yet we see it from time-to-time.  Recently in California, a man was taking his pregnant wife to the hospital for a scheduled cesarean section when he was arrested by Immigration and Customs Enforcement (ICE).

ICE’s initial statement simply stated that that the man arrested was a citizen of Mexico who was in the United States illegally.

That prompted an outcry from some that ICE did not have a heart.  How could it do such a thing?

Later – after the uproar simmered down a bit, the agency released a second statement saying the man was wanted for homicide in his home country.

Woops.  Having that information would have certainly changed the discussion from the get-go, keeping a routine enforcement procedure from becoming a PR crisis.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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