social
Is Social Media Your Online Resume?
August 30, 2018
competitor
What are the traits of an elite competitor?
September 5, 2018
Show all

omittingWe advise our clients to check and double-check all information that is to be released to the media – particularly if it has the potential to create controversy.   It’s among the advantages of having outside PR counsel to serve as another check and balance.

When is omitting – or forgetting -- critical information in a PR crisis okay?  Never.

And worse, it can actually cause the crisis.

Yet we see it from time-to-time.  Recently in California, a man was taking his pregnant wife to the hospital for a scheduled cesarean section when he was arrested by Immigration and Customs Enforcement (ICE).

ICE’s initial statement simply stated that that the man arrested was a citizen of Mexico who was in the United States illegally.

That prompted an outcry from some that ICE did not have a heart.  How could it do such a thing?

Later – after the uproar simmered down a bit, the agency released a second statement saying the man was wanted for homicide in his home country.

Woops.  Having that information would have certainly changed the discussion from the get-go, keeping a routine enforcement procedure from becoming a PR crisis.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

Leave a Reply

Your email address will not be published. Required fields are marked *