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Dressed for Success
Scott Hanson | Dec 15, 2022
While business attire has evolved over the years for men and women, the status associated with a jacket remains the same. Read more from Scott Hanson on the importance of the jacket from the Vrbo Fiesta Bowl to the Tour de France in this blog post.
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What Are Public Relations(hips)?
Rayna Burgett | Dec 14, 2022
Networking is critical to working in PR whether it is at conferences, on social media or even at happy hour. Rayna Burgett covers the importance of building relationships in her latest blog post. Read more!
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What is E-A-T?
Justin Liggin | Dec 13, 2022
When it comes to your website and standing out on Google Search, it all comes down to three elements that make up E-A-T. Learn more on what this acronym means and how your website can follow it in this blog post from Justin Liggin.
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#MediaMonday – Lisa Halverstadt
Scott Hanson | Dec 12, 2022
It's time for another #MediaMonday! This post comes to us from Lisa Halverstadt, senior investigative reporter for Voice of San Diego, the first digital, nonprofit news organization in the country to serve a local community. Find out more on Lisa, her role at the Society of Professional Journalists, the stories she has covered and more.
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Are Award Programs Just a Vanity Play?
Abbie Fink | Dec 9, 2022
When done correctly, awards can generate recognition amongst peers in the community and spotlight key individuals and programs. Abbie Fink shares more on awards and covers what is needed to create a winning submission in her latest blog post.
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How To Manage Burnout During the Holiday Season
Alison Bailin | Dec 8, 2022
From networking events to finding the perfect gifts to juggling festive commitments, the holiday season can bring a lot of stress. Learn how to manage burnout and navigate this season with Alison Bailin. Read more!
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What is Storytelling Marketing?
Rayna Burgett | Dec 7, 2022
If done effectively, storytelling can be timeless. In this blog post, Rayna Burgett covers the different types of storytelling in marketing and how these can be used to drive engagement. Read more!
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Redeeming The Unredeemable
Scott Hanson | Dec 6, 2022
While rebuilding a reputation is often essential to a company’s survival, it's not nearly as fun as shown in Apple TV Plus’ new movie, Spirited. Read more in this blog post from Scott Hanson.
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#MediaMonday – Caroline Yu
Justin Liggin | Dec 5, 2022
Happy #MediaMonday! Our latest feature comes to us from Caroline Yu, a reporter for Independent Newsmedia. Find out more on Caroline and how she got her start in writing in this blog post.
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#FunFactFriday – December
Justin Liggin | Dec 2, 2022
December is officially here and Justin Liggin is sharing some fun facts on the month in this year's final edition of #FunFactFriday. Check it out!
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When Actions Have Costly Consequences
Abbie Fink | Dec 1, 2022
Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!
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Are You Reengaging with Customers?
Justin Liggin | Nov 30, 2022
With the cost of acquiring new customers on the rise, more brands and businesses are focusing on campaigns that reengage customers. Justin Liggin shares the common reengagement campaigns that brands are using to drive sales and increase conversion in his latest blog post.
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