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Direct Mail Is Alive and Well
Abbie Fink | July 12, 2022
Cutting through the clutter to reach target audiences has become more difficult in today's world. Read more from Abbie Fink on her recent experience with direct mail marketing and how to make an impact with this marketing strategy.
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#MediaMonday – Jake Stein
Alison Bailin | July 11, 2022
It's time for another #MediaMonday! Meet Jake Stein, a news producer for Good Morning Arizona at Arizona’s Family, in today's feature. Check it out!
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Do You Offer a Seat at the Table?
Alison Bailin | July 8, 2022
With a seat at the table, your public relations team can be a part of important conversations and offer strategic direction. Read more in today's post from Alison Bailin.
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How To Grow Your Follower Count
Justin Liggin | July 7, 2022
In today's post, Justin Liggin is sharing a few tactics you can use to reach new audiences and gain followers while keeping your current fans engaged. Read more!
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How To React To Controversial Topics
Abbie Fink | July 6, 2022
PR professionals owe it to our businesses and our clients to talk through controversial subjects, consider our actions, and lead with authenticity. In this week's episode of #CSOM, Abbie Fink and Adrian McIntyre discuss how to react to controversial topics. Read and listen here!
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The Rest of the Story?
Scott Hanson | July 5, 2022
Public information officers can face a lot of stress on the job, and even more so when one of their co-workers, an officer, is shot in the line of duty. Find out more in today's post from Scott Hanson.
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#FunFactFriday – 29 Years of Communications History
Abbie Fink | July 1, 2022
With today marking Abbie Fink's 29th anniversary with HMA Public Relations, she is commemorating the special milestone by sharing 29 other communications milestones from over the years. Check it out in this month's #FunFactFriday post!
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What is World Social Media Day?
Scott Hanson | June 30, 2022
June 30th marks World Social Media Day, a day to recognize social media’s impact on communication and to bring the world together to celebrate it. In today's post, Scott Hanson is sharing a brief recap of social media over the years. Learn more!
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Do You Have a Press Page?
Justin Liggin | June 29, 2022
If you are a brand or business that is interested in getting in the news, a press page on your website is a must. Learn more on what to include in your press page in today's post from Justin Liggin.
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What Do Big Brother and Public Relations Have in Common?
Alison Bailin | June 28, 2022
Public relations professionals and champions of Big Brother have more in common than you may think. Read more from Alison Bailin as she shares what makes our industry professionals and the reality show contestants so alike.
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#MediaMonday – Alexa D’Angelo
Justin Liggin | June 27, 2022
We are back with another #MediaMonday and our latest feature comes to us from Alexa D'Angelo, the editor of the Community Impact Newspaper in Chandler and Tempe. Meet Alexa and read about her outlet, how she got her start in writing, her favorite stories and more.
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How to Share Good News
Justin Liggin | June 24, 2022
Sharing your business’s achievements is essential to building a positive reputation. Find out how to effectively share your news in today's post from Justin Liggin.
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