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“Hangry” Becomes Mainstream
Scott Hanson | Oct 7, 2022
While many may think the word "hangry" is a copywriter’s clever innovation, the word has been around since 1918. Read more on this in the latest post from Scott Hanson.
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Welcome Rayna Burgett to the HMA Team
Rayna Burgett | Oct 6, 2022
Welcome Rayna Burgett to Team HMA! Rayna is a graduate of the USC Annenberg School for Communication and Journalism and in her free time enjoys journaling, fashion design and spending time with her Shih Tzu puppy. Meet Rayna in this introductory post!
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Brands Must Invest in Marketing Momentum
Scott Hanson | Oct 5, 2022
Brands need marketing momentum to get through economic downturns, but convincing C-suite leaders to make the investment isn't always easy. Amanda Hill of PRGN partner agency Three Box Strategic Communications shares how to pitch PR to leadership in this post. Read more!
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Tips for Thought Leadership
Justin Liggin | Oct 4, 2022
If you are looking to raise your profile and become a voice for your industry, there are several different ways that your content can help you captivate audiences and become a trusted thought leader. Discover tips for building thought leadership in this post from Justin Liggin.
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#MediaMonday – Jonathan McCall
Scott Hanson | Oct 3, 2022
Happy #MediaMonday! The latest feature comes to us from Jonathan McCall, a weekend anchor and reporter for 12 News. Learn more in this post.
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PRSA Phoenix Honors the Best of the Best
Abbie Fink | Sep 30, 2022
The PRSA Phoenix chapter celebrated the best of the best in public relations campaigns and strategies at its annual Copper Anvil awards. Read more on the event and its honorees in this post from Abbie Fink.
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When Should I Send This Pitch?
Alison Bailin | Sep 29, 2022
Want to make sure your pitch lands at the right time? Alison Bailin shares some helpful hints for sending to print, TV and more in this post. Read more!
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The Scary Side of Marketing
Justin Liggin | Sep 28, 2022
A recent horror movie promotion stunt at baseball games across the country is going viral for its unique marketing. Read more on this and discover other horror movies that took marketing to the next level in this post from Justin Liggin.
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What Is the Jeep Wave?
Scott Hanson | Sep 27, 2022
Are you familiar with the Jeep Wave? Scott Hanson covers the rules of the brand-specific tradition in this blog post. Read more!
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#MediaMonday – Tom Blodgett
Justin Liggin | Sep 26, 2022
Happy #MediaMonday! Today's feature comes to us from Tom Blodgett, a news editor for the Gilbert Independent who found his passion for news writing at a young age. Meet Tom and find out more on his outlet in this post.
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What is Google Trends?
Justin Liggin | Sep 23, 2022
Google Trends can help identify PR opportunities for businesses and make your social media feed more buzzworthy. Discover the Google Trends platform in this post from Justin Liggin.
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Global PR Podcast Sheds Light on a Variety of Topics
Abbie Fink | Sep 22, 2022
From ESG to sustainability to creative compensation, the PRGN Presents podcast features a wide range of topics and offers insight from PR professionals from around the globe. Find out more on how to listen in this post from Abbie Fink.
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