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#MediaMonday – Joni Sweet
Alison Bailin | Apr 19, 2021
Today’s #MediaMonday comes to us from Joni Sweet, a national freelance journalist published in National Geographic, Forbes, Lonely Planet, Real Simple, SELF, Health, Healthline, Verywell, Thrillist, Where magazine, The Christian Science Monitor, Huffington Post, and Prevention, just to name a few. Her work primarily covers travel, health, and wellness. So, Joni, time to share! Tell […]
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Communicating Your Reopening
Justin Liggin | Apr 16, 2021
As our lives slowly return to normalcy, many businesses are heading for a reopen. Creating and implementing a communication plan for a reopen will ensure effective messaging and put businesses on a successful path for the future.
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Social Media Campaigns Showing Authentic Humor
Marissa Baker | Apr 15, 2021
Businesses that show their brand in an authentic way on social media often have the most followers and likes. Just as personal pages show off the everyday of life, businesses use their social media to connect with their fans every day. Authenticity and consistency are two important factors in keeping your brand at the top of your consumers’ mind.
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Should Your Business Have a ‘Do Good’ Community Relations Strategy?
Abbie Fink | Apr 14, 2021
Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.
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A Reoccurring Theme: Tell The Truth
Scott Hanson | Apr 13, 2021
The ABC TV show “To Tell The Truth” has made a comeback, now hosted by Anthony Anderson. I’m sure the contestants are prepped as we would prep a client for a media interview.
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#MediaMonday – Andy Blye
Alison Bailin | Apr 12, 2021
Today’s #MediaMonday comes to us from Andy Blye, the new banking and technology reporter for the Phoenix Business Journal. Click the link to read more about him!
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Why You Should Join Clubhouse
Autumn Jarrett | Apr 9, 2021
Last year, Tik Tok quickly became the most popular app for everyone to join and this year it looks like Tik Tok may have some competition with the emergence of Clubhouse. Click to read about the new app.
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Video Killed the Radio Star. Or Did it?
Marissa Baker | Apr 8, 2021
The year is 1980. Apple had just released the Apple III, a business-oriented personal computer. CNN is created and begins broadcasting. The Rubik’s Cube hits toy stores. HMA Public Relations (then known as Ed Moser and Associates) opened for business. The Buggles had just released their cover of one of music’s biggest hits, Video Killed the Radio Star. But could video really kill the radio star?
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Is Broadcasting a Springboard for Elected Officials?
Scott Hanson | Apr 7, 2021
HMA Public Relations is an apolitical firm. We’ve never worked on candidates’ campaigns and have no plans to do so. While we’ve had success at it, we’ve only worked on a few ballot initiatives at an arm’s distance on behalf of clients. One of the keys to our success in that area has been our long-term media contacts and ability to tell our clients’ stories to the appropriate audience.
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What is the Difference Between Local and National Public Relations?
Abbie Fink | Apr 6, 2021
Several times a month, when discussing with prospects our public relations agency’s strengths and business philosophies, we are asked whether we can provide national public relations support. The answer is yes. But, they’ll usually go on to say, you are a Phoenix-based public relations agency. Also, yes. We are a Phoenix-based public relations agency and because of our membership in the Public Relations Global Network, we have “local” offices in more than 50 locations around the world.
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#MediaMonday – Eric Walters & Luke Irvin
Alison Bailin | Apr 5, 2021
Today’s #MediaMonday comes to us from Eric Walters and Luke Irvin. Eric is the host of the Tap That AZ Podcast, the co-author of The Arizona Beer Book and the co-founder of the newly launched A Taste of AZ Magazine. Luke is the photographer, co-author, and co-founder of The Arizona Beer Book and A Taste of AZ Magazine.
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The Importance of Personalization
Justin Liggin | Apr 2, 2021
In today's marketing world, personalization is everything. But why is personalization so important and what are the benefits of using it?
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