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Does Consistency Matter in Communications?
Alison Bailin | Aug 11, 2022
Inconsistency in communications can disturb your campaign's key messaging and confuse audiences. In today's post, Alison Bailin shares how this has affected the message behind Shark Week and Sharkfest programming. Read more!
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Anticipating Your Customers’ Needs Before They Do
Abbie Fink | Aug 10, 2022
Anticipating customers' needs is key to delivering good customer service. Read more from Abbie Fink on how something as simple as a pair of ear plugs can make an impact.
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What is Social Listening?
Justin Liggin | Aug 9, 2022
If keeping tabs on audiences is important to your business, then social listening is for you. Find out more from Justin Liggin.
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#MediaMonday – Loy Engelhardt
Scott Hanson | Aug 8, 2022
Happy #MediaMonday! Today's feature comes to us from Loy Englehardt, owner and general manager of KINO-AM in Winslow, Arizona. Learn more about the media icon in this post.
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#FunFactFriday – Doggy Edition
Alison Bailin | Aug 5, 2022
#FunFactFriday is back and the latest edition from Alison Bailin is all about dogs. Discover some fun facts on our four-legged friends in this post.
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Content Marketing Metrics to Measure
Justin Liggin | Aug 4, 2022
By focusing on a few key metrics, you can take your content marketing strategy to the next level and create more value for your business. Find out more with Justin Liggin.
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In the House With….Melanie Green
Abbie Fink | Aug 3, 2022
In this week’s episode of #CSOM, Abbie Fink and Adrian McIntyre are joined by Melanie Green, chief marketing and business development officer at Fish & Richardson, to discuss law firm marketing and how it can benefit your organization. Hear more!
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Vote!
Scott Hanson | Aug 2, 2022
Primary day in Arizona is officially here after months of communications messages from candidates across TV, mail and more. In this post, Scott Hanson discusses today's campaign messaging and how it has created voter fatigue.
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#MediaMonday – Katie Faller
Alison Bailin | Aug 1, 2022
Today's #MediaMonday comes to us from Katie Faller, the planner at Good Morning Arizona. Meet Katie in the latest post!
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187 Minutes
Scott Hanson | July 29, 2022
Will the term "187 minutes" become a part of our everyday vernacular after the Jan. 6 Congressional hearings? Read more from Scott Hanson.
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Can Marketing Communications Impact the Bottom Line?
Alison Bailin | July 28, 2022
From advertising to podcasts to webinars, the secret sauce to impacting the bottom line lies in marketing communications. Discover the strategies that your business should consider in this post from Alison Bailin.
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Emojis in PR
Justin Liggin | July 27, 2022
New emojis are on the way including a jellyfish, maracas, a pink heart and more. Discover how you can include emojis in your next brand communication or PR campaign with Justin Liggin.
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