Our Blog
FILTER BY CATEGORY
- ALL
- Book Club
- Copper State of Mind
- Crisis Communications
- Fun Fact Friday
- HMA Public Relations
- Mash Up
- Media Monday
- Media Relations
- Networking and Professional Development
- Odds and Ends
- PR and HMA PR
- PR and Sports
- PR Observations and Preferences
- PR Toolkit
- PRGN
- PRSA
- Public Relations
- Social Media
- Tip for Tuesday
- What is...Wednesday
#FunFactFriday – December
December is officially here and Justin Liggin is sharing some fun facts on the month in this year's final edition of #FunFactFriday. Check it out!
READ MOREWhen Actions Have Costly Consequences
Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!
READ MOREAre You Reengaging with Customers?
With the cost of acquiring new customers on the rise, more brands and businesses are focusing on campaigns that reengage customers. Justin Liggin shares the common reengagement campaigns that brands are using to drive sales and increase conversion in his latest blog post.
READ MORESimple Marketing Tactics on a Budget
Simple and affordable marketing tactics can help grow your business and push you ahead of your competitors. Find out how to boost your business on a budget with these tactics from Rayna Burgett. Read more!
READ MORE#MediaMonday – Drew Pittock
Our latest #MediaMonday features comes to us from Drew Pittock, reporter for What Now Phoenix, What Now Tampa, and What Now Philadelphia. Meet Drew and find out more on his outlet in this post.
READ MOREHappy Thanksgiving!
Team HMA wishes you a happy and safe Thanksgiving!
READ MOREWatch Your Tone!
The tone of writing you use for your business can influence how your audience views your brand. Read more on the importance of tone in this blog post from Rayna Burgett.
READ MOREInbound vs. Outbound Marketing
In today's world, marketing is dominated by two strategies known as inbound and outbound marketing. Learn more and discover the benefits and drawbacks of both strategies in this post from Justin Liggin.
READ MORE#MediaMonday – Geri Koeppel
Happy #MediaMonday! Our latest feature comes to us from veteran journalist Geri Koeppel, who is currently writing for Times Media Group and The New Times. Read her story and discover the stories you should be pitching her in this post.
READ MOREFeatures That Every Business Website Should Have
While web design trends and content can change, there are several elements that every business site should have. Find out what to include on your site in this blog post from Rayna Burgett.
READ MOREWe Expect the Brands We Support to Support the Issues We Care About
A new study has found that only 18% of brands are very likely to speak out on any social issues. Abbie Fink discusses what consumers expect from brands and shares why communicators should be paying attention to the brands we represent in this blog post. Read more!
READ MOREAre Chatbots Right for Your Business?
Chatbots can help your business reduce customer wait times, find consumer solutions and generate sales. Read more on the power of chatbot marketing and why automation may or may not be the answer for your business in this post from Justin Liggin.
READ MORE