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How Can Buyer Personas Help You?
Justin Liggin | Oct 18, 2022
With some help from a buyer persona, you can accurately identify key customers and target your messaging effectively. Learn more on the power of a buyer persona in this post from Justin Liggin.
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#MediaMonday – Jimmy Rhoades
Alison Bailin | Oct 17, 2022
Jimmy Rhoades, co-host of The List, is the latest feature in our #MediaMonday series! Find out more on his program and how he got first national hosting gig in this post.
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The Importance of a Focused Brand Identity
Rayna Burgett | Oct 14, 2022
In this post, Rayna Burgett discusses the importance of having a focused brand identity, drawing insights from a Harvard University lecture held by the late fashion designer Virgil Abloh.
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What’s Your Sign?
Abbie Fink | Oct 13, 2022
Can your astrological sign be a predictor of your career path? Abbie Fink examines the parallels between communications and Libras in this birthday blog post. Read more!
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Quick Halloween Marketing Tips
Justin Liggin | Oct 12, 2022
With Halloween right around the corner, there are many quick and easy ways you can tailor your marketing to the spooky day. Find out how in this blog post from Justin Liggin.
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Observing Integrity
HMA Public Relations | Oct 11, 2022
With the 2022 PRGN Asia Summit beginning this week in Singapore, we are sharing a blog post from Boh-Tiong Yap, chairman of PRGN member agency and host for the summit, Mileage Communications. Read more as he discusses the importance of integrity.
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#MediaMonday – Lori Jane Gliha
Abbie Fink | Oct 10, 2022
Happy #MediaMonday! Meet Lori Jane Gliha, a new member of the Newsy investigative reporting team at the Scripps Washington bureau. Click to read more!
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“Hangry” Becomes Mainstream
Scott Hanson | Oct 7, 2022
While many may think the word "hangry" is a copywriter’s clever innovation, the word has been around since 1918. Read more on this in the latest post from Scott Hanson.
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Welcome Rayna Burgett to the HMA Team
Rayna Burgett | Oct 6, 2022
Welcome Rayna Burgett to Team HMA! Rayna is a graduate of the USC Annenberg School for Communication and Journalism and in her free time enjoys journaling, fashion design and spending time with her Shih Tzu puppy. Meet Rayna in this introductory post!
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Brands Must Invest in Marketing Momentum
Scott Hanson | Oct 5, 2022
Brands need marketing momentum to get through economic downturns, but convincing C-suite leaders to make the investment isn't always easy. Amanda Hill of PRGN partner agency Three Box Strategic Communications shares how to pitch PR to leadership in this post. Read more!
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Tips for Thought Leadership
Justin Liggin | Oct 4, 2022
If you are looking to raise your profile and become a voice for your industry, there are several different ways that your content can help you captivate audiences and become a trusted thought leader. Discover tips for building thought leadership in this post from Justin Liggin.
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#MediaMonday – Jonathan McCall
Scott Hanson | Oct 3, 2022
Happy #MediaMonday! The latest feature comes to us from Jonathan McCall, a weekend anchor and reporter for 12 News. Learn more in this post.
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