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#MediaMonday – Darren Tackett
Alison Bailin | Feb 27, 2023
It's time for another #MediaMonday! This feature comes to us from Darren Tackett, the co-owner of the newly launched Scottsdale.com. Meet Darren in this post!
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Is Your Media Database a Dud?
Alison Bailin | Feb 24, 2023
Looking to transform your media database to make meaningful connections with key media? Alison Bailin is here to share her tips on creating an effective database in this blog post. Read more!
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Emotion: The Super Weapon of Advertising
Rayna Burgett | Feb 23, 2023
The effectiveness of emotional advertising is quite powerful and can make it easier and more comfortable for your audience to connect with your brand on a personal level. Read more on the power of emotional advertising in this post from Rayna Burgett.
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Time for a New Website?
Justin Liggin | Feb 22, 2023
Redesigning your business site is a big move that can yield big results. Discover the signs it's time for a new website in this blog post from Justin Liggin.
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Obits – Not Dead Yet
Scott Hanson | Feb 21, 2023
ABC’s new show, "Not Dead Yet," follows the life of Nell Stevens as she attempts to restart her life as an obituary writer after moving back from London to Pasadena, Calif., following a bad break-up. Read the twist behind the show and find out more in this post from Scott Hanson.
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The Power of Music as a Marketing Tool
Rayna Burgett | Feb 17, 2023
With so much competition for attention, it’s important to use every tool in your marketing shed—especially one as emotive as music. Read more on the benefits of music in marketing in this blog post from Rayna Burgett.
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From Memes to Dreams
Justin Liggin | Feb 16, 2023
Viral memes for brands like Popeyes and Ocean Spray have created opportunities for individuals like 18-year-old Dieunerst Colin. Read more on how he went from memes to dreams in this blog post from Justin Liggin.
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A Good Sign – Sort Of
Scott Hanson | Feb 15, 2023
Arizona had a prominent role in showcasing ASL performers in the recent Super Bowl, however the sport and networks dropped the ball by not including signers in the broadcast coverage. Read more on this and HMA's advocacy for the deaf and hard of hearing in this blog post from Scott Hanson.
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Managing PR Campaigns With Heart
Abbie Fink | Feb 14, 2023
It's Valentine's Day and Abbie Fink is sharing why it can be so important to lead with your heart and not your head as a PR professional. Find out more on taking a different approach to your work in this blog post.
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#MediaMonday – Brandon Bowers
Scott Hanson | Feb 13, 2023
Happy #MediaMonday! The latest feature comes to us from Brandon Bowers, regional editor for River City Newspapers. Find out more on the papers he overlooks, how he got his start in news and much more in this post.
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Why Is Flo From Progressive So Successful?
Rayna Burgett | Feb 10, 2023
Since 2008, Progressive Insurance has included the character “Flo” in their advertisements. Find out what makes her so effective in this blog post from Rayna Burgett. Read more!
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Artifact: A New News App
Justin Liggin | Feb 9, 2023
Described as TikTok for text, the Artifact app provides users with curated news articles that fit their interests. Learn more on this app and how it could impact news consumption in this blog post from Justin Liggin.
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