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What is Sunshine Week?
Scott Hanson | Mar 10, 2023
Next week marks Sunshine Week, which aims to promote open government and shine light into government secrecy. Scott Hanson shares more on the fight for governmental accountability and how SPJ's Sunshine Awards plays a part in this blog post.
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How is PR Different from Advertising?
Rayna Burgett | Mar 9, 2023
While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!
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How Do I Become Excellent at Public Relations?
Alison Bailin | Mar 8, 2023
Being excellent requires sacrifice, which many often choose not to do. Alison Bailin shares some helpful ways to set yourself up for excellence in public relations. Check it out!
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What Should I Post on Social Media?
Justin Liggin | Mar 7, 2023
From case studies to day in the life videos, Justin Liggin is sharing some content examples for your social media page. Discover more in this blog post!
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#MediaMonday – Jean Clare Sarmiento
Scott Hanson | Mar 6, 2023
It's time for another #MediaMonday! The latest feature comes to us from Jean Clare Sarmiento, digital editor at KJZZ, Phoenix’s NPR station. Meet Jean Clare, discover how she got her start in journalism and find out more on her current role in this post.
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The Game of Baseball – #FunFactFriday
Justin Liggin | Mar 3, 2023
With HMA at Talking Stick Field for our annual day at the ballpark and today marking the first Friday of the month, there is no better time to share some fun facts on our national pastime–baseball! Check it out in this blog post from Justin Liggin.
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When Networking Goes Global
Abbie Fink | Mar 2, 2023
There is no denying the value in having relationships, both personal and professional, that you can tap in to for knowledge and expertise. Find out more on the Public Relations Global Network and the agencies that are a part of it in this blog post from Abbie Fink.
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How Long Should My Email Pitch Be?
Rayna Burgett | Mar 1, 2023
Rayna Burgett recently attended a Muck Rack webinar where PR coach Michael Smart answered the age-old question: How long should my email pitch be? Find out what she learned about email pitching in the latest blog post.
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What is a General Flag Ceremony?
Scott Hanson | Feb 28, 2023
After recently attending a promotion and pinning ceremony at the Arizona Air National Guard, Scott Hanson is sharing his experience and the meaning behind the event. Read more in this blog post.
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#MediaMonday – Darren Tackett
Alison Bailin | Feb 27, 2023
It's time for another #MediaMonday! This feature comes to us from Darren Tackett, the co-owner of the newly launched Scottsdale.com. Meet Darren in this post!
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Is Your Media Database a Dud?
Alison Bailin | Feb 24, 2023
Looking to transform your media database to make meaningful connections with key media? Alison Bailin is here to share her tips on creating an effective database in this blog post. Read more!
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Emotion: The Super Weapon of Advertising
Rayna Burgett | Feb 23, 2023
The effectiveness of emotional advertising is quite powerful and can make it easier and more comfortable for your audience to connect with your brand on a personal level. Read more on the power of emotional advertising in this post from Rayna Burgett.
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