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#MediaMonday – Lee Shappell
Local legend alert! Today’s #MediaMonday is a doozy. It comes from none other than Lee Shappell. While our younger readers will know him for his current gig at Times Media Group, many will recognize his name from the many years he spent at The Arizona Republic, where he served as everything from editor to copy […]
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The Powerful Voice of Aretha Franklin
This morning, the world lost a piece of musical history – Aretha Franklin. She passed away at her home in Detroit at 76-years-old after a brave fight with pancreatic cancer. Franklin’s music inspired many people during a time when our country was in turmoil. Her music became the anthem for the civil rights and feminist […]
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Rocky Mountain Emmy Nominations Announced
On Monday, the best in the broadcast industry were honored at the Rocky Mountain Emmy Nominations Parties, which took place simultaneously in Phoenix, Tucson, Albuquerque and Salt Lake City. Each event was amazing, but now comes the really fun part – cheering on some of the best broadcast professionals in town (and beyond) who are […]
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#TipForTuesday – What is Leadership?
What with vacation and busy travel in the month of July, I did not post as I committed to do on the second Tuesday of each month. But I’m back at it today and I’ll do four cards instead of three from the Developing the Leader Within You deck. Previous posts can be viewed here. […]
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#MediaMonday – Russell Adams
Today’s #MediaMonday comes to us from Russell Adams, deputy bureau chief of The Wall Street Journal’s corporate bureau. If you’ve seen or heard of the blockbuster movie, “Tag,” Adams’ article in the Journal some six years ago served as the movie-maker’s inspiration. I wrote about it a few weeks ago Russell, time to share: I started […]
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The Life of a Left Hander
Today’s blog post is dedicated to all of my fellow left handers of the world! Monday, Aug. 13 is National Left Handers Day, and I am honored to be a part of this celebration. My fellow left handers at HMA Public Relations, Scott and Alison, live with me through the everyday struggles of being left […]
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What are the Pitfalls that Businesses Face When Engaging in Social Media?
Today's blog post highlights a few pitfalls businesses and brands face when engaging in a social media strategy.
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Emotion: The Key to Viral Content
Think about the very last thing you shared on social media. Something that hit you a certain way you just had to pass it along to your followers. What was going through your mind? Why did you want to share it? Odds are, it was because you felt something. You saw something that made you […]
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Building Brand Loyalty Through Annual Special Events
Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, as examples. I recently attended another one that is off-the-charts good. Each day of training camp, the Green Bay Packers players ride kids’ bikes to practice. The players exit […]
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#MediaMonday – Carly Scholl
Today's #MediaMonday comes from Carly Scholl, digital editor for Cities West Media, overseeing all online content for both PHOENIX and Phoenix Home & Garden magazines.
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Five Fridays
Happy Friday! Everyone looks forward to waking up on a Friday after a long week because we are one day closer to the weekend. This year, only four months are blessing us with five Fridays, and August is one of them. Take this gift for granted and do something meaningful with the longer month. Here […]
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What are the Risks of Social Media Engagement?
Social media has become a crucial element for many brands' marketing and customer service success, creating important stakeholder engagement. However, social media engagement can be risky. Here are some common social media security risks among brands.
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