December 14, 2018

What is a Media Advisory?

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, […]
May 3, 2018
Photo Caption

What is a Photo Caption?

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.
April 27, 2018
Story Pitch

What Is a Story Pitch?

One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. So what's the difference?
March 21, 2018
Tactics

What is a News Release?

Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release.
February 15, 2017

What is Wednesday…Informal Media Meetings

Last week, Abbie had a great blog post about how to have a successful deskside media tour. Alison expands on one of her other suggestions – informal media meetings. To her, an informal media meeting is very different from a deskside media tour.
February 8, 2017

What is Wednesday…Deskside Media Tours

Yes! Deskside media tours, also called media meetings, are still around and they're still effective. Read some tips from Abbie on how to make the most of them in today's post. [Click below for more]
October 18, 2016

Win The Press Conference

While listening to sports talk radio, I was intrigued when ESPN Radio’s Freddy Coleman said, “All they have to do is win the press conference.” [Click below for more]