October 13, 2020

What is Bridging in an Interview?

During our media trainings, we teach how to bridge the conversation during interviews. In today's blog post, Alison shares a peek into our award-winning program with what bridging is and how it works. Click the link to read more!
September 24, 2020

How do you become a thought leader?

Becoming a thought leader takes more work than simply being an expert in a certain field. Read more from Alison on her process for successfully landing thought leadership opportunities for her clients.
September 16, 2020

How to Write a Winning Award Nomination

Among our more tactical service offerings at HMA is the preparation and submission of award nominations on behalf of our clients. Over the years, we’ve found […]
May 27, 2020

What is Media Training, the 2020 Version

The HMA team regularly provides media training to our clients.  As Alison shared in her blog post on the topic, these sessions provide the client spokespeople […]
September 4, 2019

What is a fact sheet?

In the latest addition to our PR Toolbox, Alison reviews the importance of a fact sheet. Want to read the full series to date? Check out more information here.
June 13, 2019

What is Media Training?

Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.
March 6, 2019

What is a Bylined Article?

Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and […]
February 13, 2019

What is Story Mining?

If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used […]
February 6, 2019

What are Key Messages?

There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these […]
January 10, 2019

What is a Segment Sheet?

Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news […]