May 27, 2020

What is Media Training, the 2020 Version

The HMA team regularly provides media training to our clients.  As Alison shared in her blog post on the topic, these sessions provide the client spokespeople […]
September 4, 2019

What is a fact sheet?

In the latest addition to our PR Toolbox, Alison reviews the importance of a fact sheet. Want to read the full series to date? Check out more information here.
June 13, 2019

What is Media Training?

Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.
March 6, 2019

What is a Bylined Article?

Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and […]
February 13, 2019

What is Story Mining?

If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used […]
February 6, 2019

What are Key Messages?

There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these […]
January 10, 2019

What is a Segment Sheet?

Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news […]
December 14, 2018

What is a Media Advisory?

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, […]
May 3, 2018
Photo Caption

What is a Photo Caption?

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.
April 27, 2018
Story Pitch

What Is a Story Pitch?

One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. So what's the difference?