February 16, 2018

Effective Communications Post-Launch

Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. [Click below for more]
February 9, 2018

Is the Customer Always Right?

When it comes to bad Yelp reviews, there is a proper way to respond to them and utilize the information to make the experience better for everyone. [Click below for more]
January 31, 2018
Public Relations

State of the Public Relations Industry

Alison shares her takeaways on a PR Underground blog post about the salary of a PR specialist versus a PR manager, along with other surprising statistics. [Click below for more]
January 30, 2018
Clydesdales Missing at Superbowl - HMA PR

What, No Clydesdales?

You heard it right; there will be no Clydesdales in this year's Budweiser Super Bowl ad. Instead, the company is taking a philanthropic turn. [Click below for more]
January 26, 2018
TidePod Challenge - HMA Public Relations

Warning: Don’t eat that Tide Pod

In light of the crazy Tide Pod Challenge epidemic, communicators are wondering if over-communicating needs to be the new communicating. [Click below for more]
January 23, 2018
Obituaries Newspaper Clip - HMA Public Relations

Advertorials Are Not Dead

Advertorials are definitely not dead. Obituaries are essentially advertorials in that you have to pay for their placement and now they're larger than life! [Click below for more]
January 18, 2018

Should a brand take a stand on sensitive topics?

A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. [Click below for more]
January 17, 2018
Printing Press Stamps- HMA Public Relations

Have Some Words Become Meaningless?

Have you ever said a word over and over again it begins to lose meaning? This same concept can be applied to our writing styles, too. [Click below for more]
December 19, 2017

How Can You Boost Your SEO?

In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. [Click below for more]
December 15, 2017
Micro-Influencer Marketing Services

Micro-Influencer 101 – Public Relations Connections

Rachel believes that "influencer" should be the word of the year, and for good reason! She also feels there is another 2017 term to know: Micro-influencer. [Click below fore more]