April 13, 2018
Starters

Great Conversation Starters

Scott provides us with some great conversation starters to use during your next networking event, courtesy of Dave Sherman's book, Breaking the Ice.
April 11, 2018
Podcasts

Podcasts for PR Pros

As luck would have it, Bre just stumbled across a useful article on PR Daily that suggests five podcasts specifically geared towards PR pros.
April 5, 2018
Sinclair

Do We Really Have a Free Press?

News broke last week that Sinclair Broadcast Group had its anchors from across the country recite the same scripted anti-print media message on camera. Is this what news stations will be like going forward?
April 4, 2018
Speaking

Why You Should Script Your Presentations

Having to give a speech or presentation is an anxiety-filled experience. But at some point, we’re going to have to do it. Here are some recommendations.
March 14, 2018
Business

Where Is The Qualified Workforce?

Our work with communities and associations in the economic development realm expose us to a lot of information related to why businesses want to relocate to Arizona. In Arizona, many of those educated and available workers are coming from one of four places.
March 9, 2018
Side Hustle

Do PR People Have a Side Hustle?

Alison came across a story in the New York Post about “the side hustle." Of course, it focused on how more than 50% of Millennials are the ones doing the side hustling. But here is the thing: every member of our office, which includes a borderline Baby Boomer, a Gen Xer and two Oregon Trailers has a side hustle (or two).
March 7, 2018
Ghostwriter

What is a Ghostwriter?

As public relations professionals, we spend a tremendous amount of our workday in front of the keyboard. This includes writing news releases, drafting talking points, speeches for key executives, memos to employees, etc.  And more often than not, these communications pieces are written on behalf of someone else.
February 28, 2018
Leader

What Makes a Leader?

According to Pat Williams, co-founder of the Orlando Magic (yes, he drafted Shaq), there are seven basic traits that make up a great leader.
February 22, 2018
Black and White Arizona Stat University Sign - HMA Public Relations

Frequently Asked Questions about Public Relations

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.
February 16, 2018
Outdoor Business Meeting - HMA Public Relations

Effective Communications Post-Launch

Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. [Click below for more]