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Where Have Our Ethics Gone?
One of the pillars of the Society of Professional Journalists’ Code of Ethics is that journalists should seek truth and report it. Scott Hanson shares more on the importance of this pillar and how it relates to FOX News and a recent defamation lawsuit filed by Dominion Voting Systems.READ MORE
How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors
Whether big or small, for profit or not-for-profit, a PR agency can be a valuable asset to your organization. Abbie Fink and Dr. Adrian McIntyre take a closer look at hiring a PR firm in this week's #CSOM.READ MORE
Is a Picture Really Worth a Thousand Words?
Visual storytelling through photos and videos emphasizes the message you are trying to send. Hear more in this week's #CSOM from Abbie Fink, Dr. Adrian McIntyre and guest Paul Bowers.READ MORE
#TipForTuesday – Social Media in your PR Strategy
Is your social media strategy part of your overall public relations strategy? Read more from Marissa Baker.READ MORE
How to Be a Better Sponge
Being a sponge means soaking in knowledge about everything from current events to fun facts. Read more from Alison Bailin on how to become a better sponge in your everyday life!READ MORE
How VR Could Change PR
With Facebook's introduction of the Metaverse, virtual reality is becoming more prevalent. So how can you take advantage of VR in PR? Justin Liggin tackles this question in today's blog post. Read more!READ MORE
#WhatisWednesday – What is the Value of a Survey?
Getting feedback from your clients and employees is very important. Surveys are one easy way to collect this information. Learn more!READ MORE
Capturing Client News
Capturing client clips is a great way to share the results of your PR efforts. The way we capture clips has changed over the years too. Read more from Abbie Fink.READ MORE
Should You Incorporate a Podcast into Your Communications Strategy?
Is it time for your business to invest in a podcast? Hear what Dr. Adrian McIntryre and Abbie Fink have to say about the matter.READ MORE
What is Jargon?
When you use jargon to people outside of your industry, it can sound like an alien language. Learn how you can avoid this with Alison Bailin.READ MORE
Fake Reviews Could Cost You
Posting a review for your own business can cause more trouble than you may think. The Federal Trade Commission is cracking down on businesses that post misleading and fake reviews, forcing them to pay a hefty fine. Learn why Abbie Fink thinks you should never take that risk.READ MORE
How to Find Inspiration While Writing
It can be hard to get the right words down on paper when you feel uninspired. Learn a few tricks from Marissa Baker to help kickstart your brain to create good content.READ MORE