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Emojis in PR
New emojis are on the way including a jellyfish, maracas, a pink heart and more. Discover how you can include emojis in your next brand communication or PR campaign with Justin Liggin.
READ MOREHow Do I Amplify a Media Placement?
Are you getting the most out of your secured media coverage? Find out how to amplify your placements in this blog post from Alison Bailin. Read more!
READ MOREDirect Mail Is Alive and Well
Cutting through the clutter to reach target audiences has become more difficult in today's world. Read more from Abbie Fink on her recent experience with direct mail marketing and how to make an impact with this marketing strategy.
READ MOREDo You Offer a Seat at the Table?
With a seat at the table, your public relations team can be a part of important conversations and offer strategic direction. Read more in today's post from Alison Bailin.
READ MOREHow To React To Controversial Topics
PR professionals owe it to our businesses and our clients to talk through controversial subjects, consider our actions, and lead with authenticity. In this week's episode of #CSOM, Abbie Fink and Adrian McIntyre discuss how to react to controversial topics. Read and listen here!
READ MOREWhat Do Big Brother and Public Relations Have in Common?
Public relations professionals and champions of Big Brother have more in common than you may think. Read more from Alison Bailin as she shares what makes our industry professionals and the reality show contestants so alike.
READ MOREHow to Share Good News
Sharing your business’s achievements is essential to building a positive reputation. Find out how to effectively share your news in today's post from Justin Liggin.
READ MOREQR in PR
QR codes can be a useful addition to your next PR campaign in a number of different ways. Find out how with Justin Liggin in today's post. Read more!
READ MOREIn the House With….Laurie Munn
In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are speaking with Laurie Munn, the director of marketing and communications at Mercy Care. Tune in as Laurie discusses the role of an in-house communications team and how to make the decision to bring in outside counsel.
READ MORECreativity Is Just Half of the Equation
When it comes to measuring the success of PR efforts, creativity is just half of the equation. Read more from Abbie Fink in today's post.
READ MOREHow Do I Get the Media to Read My Pitch?
When it comes to your story pitches, the subject of your email matters. Find out the best practices for writing your next subject line with Alison Bailin.
READ MOREWhat is a Brand Story?
Your brand story isn’t just for you as an owner, it can also drive business and help create communities that believe in your brand and its mission. Read more on brand stories and their benefits with Justin Liggin in today's post.
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