Our Blog
FILTER BY CATEGORY
That’s a Wrap…For Now
Abbie Fink | Aug 31, 2022
In the final episode before hiatus, Abbie Fink and Adrian McIntyre are discussing their Copper State of Mind podcast experience together and talking about the impact of thought leadership. Hear more!
READ MORE
In the House With…Jackie Yoder
Abbie Fink | Aug 17, 2022
Jackie Yoder, chief operating officer of Wilde Wealth Management, joined Abbie Fink and Adrian McIntyre in the latest episode of #CSOM to discuss how financial advisors can approach their marketing and communications efforts to find new business and become a skilled resource. Listen now!
READ MORE
Content Marketing Metrics to Measure
Justin Liggin | Aug 4, 2022
By focusing on a few key metrics, you can take your content marketing strategy to the next level and create more value for your business. Find out more with Justin Liggin.
READ MORE
In the House With….Melanie Green
Abbie Fink | Aug 3, 2022
In this week’s episode of #CSOM, Abbie Fink and Adrian McIntyre are joined by Melanie Green, chief marketing and business development officer at Fish & Richardson, to discuss law firm marketing and how it can benefit your organization. Hear more!
READ MORE
Can Marketing Communications Impact the Bottom Line?
Alison Bailin | July 28, 2022
From advertising to podcasts to webinars, the secret sauce to impacting the bottom line lies in marketing communications. Discover the strategies that your business should consider in this post from Alison Bailin.
READ MORE
Emojis in PR
Justin Liggin | July 27, 2022
New emojis are on the way including a jellyfish, maracas, a pink heart and more. Discover how you can include emojis in your next brand communication or PR campaign with Justin Liggin.
READ MORE
How Do I Amplify a Media Placement?
Alison Bailin | July 14, 2022
Are you getting the most out of your secured media coverage? Find out how to amplify your placements in this blog post from Alison Bailin. Read more!
READ MORE
Direct Mail Is Alive and Well
Abbie Fink | July 12, 2022
Cutting through the clutter to reach target audiences has become more difficult in today's world. Read more from Abbie Fink on her recent experience with direct mail marketing and how to make an impact with this marketing strategy.
READ MORE
Do You Offer a Seat at the Table?
Alison Bailin | July 8, 2022
With a seat at the table, your public relations team can be a part of important conversations and offer strategic direction. Read more in today's post from Alison Bailin.
READ MORE
How To React To Controversial Topics
Abbie Fink | July 6, 2022
PR professionals owe it to our businesses and our clients to talk through controversial subjects, consider our actions, and lead with authenticity. In this week's episode of #CSOM, Abbie Fink and Adrian McIntyre discuss how to react to controversial topics. Read and listen here!
READ MORE
What Do Big Brother and Public Relations Have in Common?
Alison Bailin | June 28, 2022
Public relations professionals and champions of Big Brother have more in common than you may think. Read more from Alison Bailin as she shares what makes our industry professionals and the reality show contestants so alike.
READ MORE
How to Share Good News
Justin Liggin | June 24, 2022
Sharing your business’s achievements is essential to building a positive reputation. Find out how to effectively share your news in today's post from Justin Liggin.
READ MORE