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Public Relations for Toys 'R' Us
Rachel Brockway | Mar 23, 2018
Earlier this week, Rachel's son informed her that she should no longer shop on Amazon Prime as it's bankrupting small businesses. And here are her thoughts on this.
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What is a News Release?
Alison Bailin | Mar 21, 2018
Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release.
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Public Relations for Tribal Governments
Scott Hanson | Mar 1, 2018
Our work in tribal affairs over the past 25-plus years has put HMA Public Relations at the forefront of some of Arizona’s and the Southwest’s highest profile issues. It has been – and continues to be -- meaningful work with tremendous significance to the tribes we have represented.
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Frequently Asked Questions about Public Relations
Alison Bailin | Feb 22, 2018
Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.
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Effective Communications Post-Launch
Alison Bailin | Feb 16, 2018
Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. [Click below for more]
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Winter Olympics in PR-Speak
Scott Hanson | Feb 8, 2018
When it comes to the Winter Olympics, us Arizona PR pros may not be as familiar with them as the Summer Olympics, so Scott has put it in terms we can understand! [Click below for more]
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How Crock-Pot’s Response to This is Us is a Perfect PR Response
Abbie Fink | Feb 1, 2018
We now know that a faulty slow-cooker and no batteries in the smoke detector kills Jack in This Is Us. And here's Crock-Pot's perfect PR response. [Click below for more]
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State of the Public Relations Industry
Alison Bailin | Jan 31, 2018
Alison shares her takeaways on a PR Underground blog post about the salary of a PR specialist versus a PR manager, along with other surprising statistics. [Click below for more]
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Why Do Public Relations Professionals Love Lists?
Rachel Brockway | Dec 21, 2017
Once again it is the end of the year, and as I stated in a blog post last year, it is the “the fun time when we in the public relations industry enjoy making lists.” And we love reading lists, too! So this year instead of making my own list from the HMA Public Relations […]
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Got Skills?
Alison Bailin | Dec 6, 2017
The results of the Statista survey that has determined the must-have skills for us PR pros are in... and the results will surprise you! [Click below for more]
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Farewell Friday – Maddie Norris
Madeleine Norris | Nov 17, 2017
It's hard to believe that Maddie has been with us for four months... her internship has flown by! Here are some of her takeaways from her time with HMA! [Click below for more]
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PRSA Phoenix Media Panel
Rachel Brockway | Nov 9, 2017
Yesterday, PRSA Phoenix held its last #MediaBreakfast of 2017 at BIG YAM, The Parsons Agency. This was another successful event planned by PRSA Phoenix board members Diane Smith and Ashley Lynch.
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