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Winter Olympics in PR-Speak
Scott Hanson | Feb 8, 2018
When it comes to the Winter Olympics, us Arizona PR pros may not be as familiar with them as the Summer Olympics, so Scott has put it in terms we can understand! [Click below for more]
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How Crock-Pot’s Response to This is Us is a Perfect PR Response
Abbie Fink | Feb 1, 2018
We now know that a faulty slow-cooker and no batteries in the smoke detector kills Jack in This Is Us. And here's Crock-Pot's perfect PR response. [Click below for more]
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State of the Public Relations Industry
Alison Bailin | Jan 31, 2018
Alison shares her takeaways on a PR Underground blog post about the salary of a PR specialist versus a PR manager, along with other surprising statistics. [Click below for more]
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Why Do Public Relations Professionals Love Lists?
Rachel Brockway | Dec 21, 2017
Once again it is the end of the year, and as I stated in a blog post last year, it is the “the fun time when we in the public relations industry enjoy making lists.” And we love reading lists, too! So this year instead of making my own list from the HMA Public Relations […]
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Got Skills?
Alison Bailin | Dec 6, 2017
The results of the Statista survey that has determined the must-have skills for us PR pros are in... and the results will surprise you! [Click below for more]
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Farewell Friday – Maddie Norris
Madeleine Norris | Nov 17, 2017
It's hard to believe that Maddie has been with us for four months... her internship has flown by! Here are some of her takeaways from her time with HMA! [Click below for more]
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PRSA Phoenix Media Panel
Rachel Brockway | Nov 9, 2017
Yesterday, PRSA Phoenix held its last #MediaBreakfast of 2017 at BIG YAM, The Parsons Agency. This was another successful event planned by PRSA Phoenix board members Diane Smith and Ashley Lynch.
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Are Stories Coming to Buzzfeed?
Madeleine Norris | Nov 2, 2017
If you’ve read my blog posts, you may have noticed that I reference Buzzfeed, like, a lot. Buzzfeed has my heart, not only because of its off-beat content and humorous take on everyday life, but because it also operates as a reliable news source, and I’m pretty excited about a new change they’re implementing.
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State of PR 2017 with PRSA Phoenix
Rachel Brockway | Nov 1, 2017
Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.
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Back to the Future?
Alison Bailin | Oct 31, 2017
As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.
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Public Relations is not Advertising…or Marketing
Alison Bailin | Oct 27, 2017
Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite!
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Those Customer Service Skills Really Do Come in Handy
Abbie Fink | Oct 26, 2017
Like many of you, my first job when I turned 16 was working retail. I learned a lot of valuable lessons during my customer service days.
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