Seasons GrEATings
December 21, 2018
New year, new inspiration
January 3, 2019
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I’ve never been a big New Year’s Resolution guy.  For some reason, the calendar just doesn’t have that much of an impact on how I operate.

But, I did take the time to write down some things I think I can do better this year.  And, I sought the input from the HMA Public Relations team, as well.

For 2019, we resolve to:

  • Not make any AP stylebook slip-ups.
  • Always have business cards near or on my person.
  • Meet all self-imposed deadlines.
  • Remember the balance between working harder and working smarter.
  • Be on time.
  • Public Relations is about personal relationships and connections. Just say NO to impersonal pitches and email blasts.
  • Don’t forget to say thank you when media outlets/reporters/etc. cover your news.
  • Invest in professional development opportunities.
  • Stay hungry.
  • Build genuine, valuable relationships with both members of the media and PR pros.
  • Google anyone before you pitch them.
  • Ask questions.
  • Never assume when it comes to coworkers, clients or the media.
  • Invest in continuing education.
  • Evolve or die.
  • Read at least one business book per quarter.
  • Always strive to exceed clients’ expectations.
  • Celebrate the wins.

Do you have any to add to our list?

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio


  1. David Landis says:

    For LCI’s resolutions in San Francisco: We would also like to add one more piece of new business through out Public Relations Global Network partners. Cheers, David

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