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Can Marketing Communications Impact the Bottom Line?
Alison Bailin | July 28, 2022
From advertising to podcasts to webinars, the secret sauce to impacting the bottom line lies in marketing communications. Discover the strategies that your business should consider in this post from Alison Bailin.
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Emojis in PR
Justin Liggin | July 27, 2022
New emojis are on the way including a jellyfish, maracas, a pink heart and more. Discover how you can include emojis in your next brand communication or PR campaign with Justin Liggin.
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How Do I Amplify a Media Placement?
Alison Bailin | July 14, 2022
Are you getting the most out of your secured media coverage? Find out how to amplify your placements in this blog post from Alison Bailin. Read more!
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Direct Mail Is Alive and Well
Abbie Fink | July 12, 2022
Cutting through the clutter to reach target audiences has become more difficult in today's world. Read more from Abbie Fink on her recent experience with direct mail marketing and how to make an impact with this marketing strategy.
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Do You Offer a Seat at the Table?
Alison Bailin | July 8, 2022
With a seat at the table, your public relations team can be a part of important conversations and offer strategic direction. Read more in today's post from Alison Bailin.
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How To React To Controversial Topics
Abbie Fink | July 6, 2022
PR professionals owe it to our businesses and our clients to talk through controversial subjects, consider our actions, and lead with authenticity. In this week's episode of #CSOM, Abbie Fink and Adrian McIntyre discuss how to react to controversial topics. Read and listen here!
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What Do Big Brother and Public Relations Have in Common?
Alison Bailin | June 28, 2022
Public relations professionals and champions of Big Brother have more in common than you may think. Read more from Alison Bailin as she shares what makes our industry professionals and the reality show contestants so alike.
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How to Share Good News
Justin Liggin | June 24, 2022
Sharing your business’s achievements is essential to building a positive reputation. Find out how to effectively share your news in today's post from Justin Liggin.
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QR in PR
Justin Liggin | June 16, 2022
QR codes can be a useful addition to your next PR campaign in a number of different ways. Find out how with Justin Liggin in today's post. Read more!
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In the House With….Laurie Munn
Abbie Fink | May 25, 2022
In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are speaking with Laurie Munn, the director of marketing and communications at Mercy Care. Tune in as Laurie discusses the role of an in-house communications team and how to make the decision to bring in outside counsel.
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Creativity Is Just Half of the Equation
Abbie Fink | May 5, 2022
When it comes to measuring the success of PR efforts, creativity is just half of the equation. Read more from Abbie Fink in today's post.
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How Do I Get the Media to Read My Pitch?
Alison Bailin | Apr 28, 2022
When it comes to your story pitches, the subject of your email matters. Find out the best practices for writing your next subject line with Alison Bailin.
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