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The Impact of Purpose
Justin Liggin | Feb 25, 2022
Consumers have become increasingly interested in the work that your brand or business is doing to make your workplace and the planet a better place. Read more from Justin Liggin on how your company can communicate with purpose.
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The Rise of Paid Newsletters
Justin Liggin | Feb 17, 2022
Paid newsletters have grown in popularity and can provide an opportunity for your brand or business. Learn more about the trend and how it can yield success in today's post from Justin Liggin.
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How Earned Media Can Impact SEO
Justin Liggin | Feb 8, 2022
Earned media can give your business the power to stand out in online searches. Learn more in today's post from Justin Liggin.
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What Have You Done for Me Lately?
Abbie Fink | Jan 26, 2022
What you spend on public relations should be considered an investment in your brand and a revenue generator. Read more from Abbie Fink on the role of PR and the importance of measuring its results.
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How Do I Promote My Brand’s Leadership?
Alison Bailin | Jan 20, 2022
Developing a strategic communications campaign for your executive leadership is a main way to elevate a brand or business. Read more from Alison Bailin in today's post.
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What are the Benefits of Storytelling?
Justin Liggin | Jan 18, 2022
Everyone loves a good story. Find out how to tell the story of your brand or business and connect with audiences with Justin Liggin.
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It’s a Good Thing We Have Contingency Plans
Abbie Fink | Jan 12, 2022
Contingency plans are more important now than ever. Read more from Abbie Fink on event planning in this COVID world and the importance of always reading the contract.
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Flexibility Tops My List of PR Skills
Abbie Fink | Dec 16, 2021
When implementing your client campaigns, flexibility is essential. Read more from Abbie Fink on the importance of flexibility in today's post.
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Are You Perfecting Your Messaging in 2022?
Justin Liggin | Dec 14, 2021
Changing up your key messaging in 2022? Find out what you should keep in mind with Justin Liggin.
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What is Story Hunting?
Alison Bailin | Nov 23, 2021
After the story mining process comes story hunting. Read more from Alison Bailin on proactive story hunting and what to consider when finding your next media opportunity.
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What is Public Relations?
Abbie Fink | Nov 18, 2021
As PR professionals, our job is often confused for advertising. Read an explanation on the difference between the two in today's #ThrowbackThursday post from Abbie Fink.
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Why Are Soft Skills Important in PR?
Justin Liggin | Nov 17, 2021
Soft skills like authenticity and empathy are essential when it comes to working in PR. Read more from Justin Liggin on the importance of soft skills.
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