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What are some successful marketing tactics amid COVID-19?
Marissa Baker | July 9, 2020
A recent study from CMO surveys reports how consumer behavior has evolved amid the pandemic. Follow the link to learn about the most successful marketing tactics during these times.
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Arizona’s Own Language
Scott Hanson | July 7, 2020
Do you mow the lawn or cut the grass? Arizona has its own colloquial language that differs from the rest of the country. Click to read more about common Arizona phrases.
READ MOREWhat is Cancel Culture?
Autumn Jarrett | June 30, 2020
How can your brand or organization avoid being cancelled? Click to learn more from Autumn about cancel culture and how to avoid it...
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Fun Fact Friday – What are the Dog Days of Summer?
Autumn Jarrett | June 26, 2020
As the days get longer and the nights get shorter, the dog days of summer are just around the corner. But what exactly are the dog days of summer? Click to read more from Autumn about the ancient origins of the term.
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Rebranding in the push for racial equity
Annelise Krafft | June 18, 2020
Brands like Aunt Jemima have been reevaluating potentially problematic policies and products after being under scrutiny for racial stereotyping. Read more from Annelise about how these brands deal with racial scrutiny.
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Are those awards really worth the effort?
Abbie Fink | June 17, 2020
Do you believe your work is award-winning? Putting in the extra effort to submit an award entry may be worth it. Read more from Abbie on why it's a good idea to make time for awards programs.
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The Power of Thank You
Alison Bailin | June 16, 2020
Being grateful has its perks in both your home and work life. Did you know that giving thanks to others makes you happier? Click the link to read more about the power of thank you.
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More than a Statement
Autumn Jarrett | June 9, 2020
There are many ways to communicate your solidarity against racial injustices. Are you being authentic in your response? Follow the link to read more about the ways you can show your support.
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How harmful is social media?
Marissa Baker | June 5, 2020
Social media is making it easier for its users to spot mal-information by adding banners to educate and decelerate the spread of harmful information. Read more...
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The “Old” Meaning of Going Viral
Scott Hanson | May 26, 2020
How do you measure the efforts of your public relations campaigns? The popular TV sitcom Schitt's Creek reminds us that it isn't all about going viral. Click the link to read more!
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What is copyright?
Autumn Jarrett | May 21, 2020
Do you have the right to use that audio or video? Most people are misinformed when it comes to copyright. Click the link to learn more from Autumn on ways to avoid copyright infringement.
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A Special Event Steeped In Tradition
Scott Hanson | May 20, 2020
Congratulations to the class of 2020! Even though graduation may look different this year, it is still a time to celebrate the accomplishments that have been made over the years. Click the link to read more.
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