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Marketing to The Younger Generation
Marissa Baker | Aug 20, 2020
How is marketing to Gen Z different than to Millennials? Click the link to see examples of how brands have successfully marketed to the younger generation.
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How to avoid burnout when working from home
Autumn Jarrett | Aug 19, 2020
By now, we've had a few month to adjust to the new normal of working from home, but what should you do when you start to feel burned out? Read more from Autumn on how to stay engaged while working from home.
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How to kickstart diversity in the workplace
Annelise Krafft | Aug 13, 2020
How has your organization navigated diversity and inclusion? While these changes don't happen overnight, Annelise has a few ideas on how to advocate for change and accountability. Follow the link for tips on how to overcome roadblocks in diversity and inclusion at your workplace.
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The reason advertisers are holding Facebook accountable
Marissa Baker | Aug 12, 2020
During July, more than 1,000 brands including Coca-Cola, Walgreens and Disney decided to halt advertising on Facebook to #StopHateForProfit. Click to read more about the impact this has on advertising.
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Who is on the cover of O Magazine?
Annelise Krafft | Aug 7, 2020
Next month’s issue of O Magazine will not feature Oprah Winfrey on the cover for the first time in 20 years. Instead, the historic issue will feature Breonna Taylor. Read more from Annelise on how this helps to bring awareness to recent social injustices.
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Have We Had Enough of ‘Fake?’
Scott Hanson | July 29, 2020
First there was fake news and now sports are hosting 'fake' fans. Follow the link to read about how the MLB is adjusting to a new normal of empty stadiums while raising money for charity.
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What is discrimination in the workplace?
Annelise Krafft | July 16, 2020
Discrimination comes in many forms. Can you recognize when it happens to you or a colleague? Click the link to learn more from Annelise about workplace discrimination.
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Are There Scholarships For Everything?
Scott Hanson | July 14, 2020
You don't have to be the school's smartest or most athletic in order to receive a scholarship. So what does a high school student have to do in order to be considered for a scholarship? Learn more from Scott on how he was awarded a scholarship for being a paperboy.
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What are some successful marketing tactics amid COVID-19?
Marissa Baker | July 9, 2020
A recent study from CMO surveys reports how consumer behavior has evolved amid the pandemic. Follow the link to learn about the most successful marketing tactics during these times.
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Arizona’s Own Language
Scott Hanson | July 7, 2020
Do you mow the lawn or cut the grass? Arizona has its own colloquial language that differs from the rest of the country. Click to read more about common Arizona phrases.
READ MOREWhat is Cancel Culture?
Autumn Jarrett | June 30, 2020
How can your brand or organization avoid being cancelled? Click to learn more from Autumn about cancel culture and how to avoid it...
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Rebranding in the push for racial equity
Annelise Krafft | June 18, 2020
Brands like Aunt Jemima have been reevaluating potentially problematic policies and products after being under scrutiny for racial stereotyping. Read more from Annelise about how these brands deal with racial scrutiny.
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