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What SeaWorld Orlando Taught Me About Public Relations
Alison Bailin | Jan 29, 2026
Between beluga encounters and roller coasters, a trip to SeaWorld offered timely reminders for PR pros: cut the jargon, adjust your perspective, choose words carefully and don’t be afraid to admit when change is needed. Read more lessons from Alison Bailin in this blog post.
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What Disney World Taught Me About Public Relations
Alison Bailin | Jan 16, 2026
Disney World offers more than magic, it also has a few solid lessons in public relations, too. Alison Bailin shares the park rides that offer timely takeaways in storytelling, engagement and relationship-building. Check them out in this post!
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Happy Holidays from HMA Public Relations!
HMA Public Relations | Dec 22, 2025
HMA Public Relations wishes you a joyful and happy holiday season! Thank you for being part of our story this year. As the year comes to a close, the HMA team will be out of the office and will return on January 5, 2026.
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CSOM – Is There Anything To Love About RFPs?
Abbie Fink | Sep 25, 2025
Crafting an RFP? Before you hit send, tune in to this episode of Copper State of Mind. Abbie Fink and Adrian share what makes an RFP truly helpful for both clients and agencies, and cover how organizations can make the process smoother. Get helpful tips in the latest #CSOM.
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What Gen Z’s Motivations Mean for Your Brand Strategy
Justin Liggin | Feb 20, 2025
A recent study explored Gen Z’s perspectives on everything from politics and relationships to finances, uncovering their complexities and motivations. Discover the three core groups of Gen Z and how these new findings can help brands build stronger connections in this post from Justin Liggin.
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Rest in Peace Kelly Mixer
Abbie Fink | Feb 3, 2025
Honoring Kelly Mixer, a talented journalist, excellent PR professional, and passionate advocate for animals. Rest in peace, Kelly.
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Happy Thanksgiving!
HMA Public Relations | Nov 28, 2024
Happy Thanksgiving from all of us at HMA Public Relations! We wish you a wonderful day filled with gratitude, joy, family, friends, and of course, delicious food! Our office will be closed for the holiday on Thursday, Nov. 28, and Friday, Nov. 29.
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Veterans Day 2024
HMA Public Relations | Nov 11, 2024
In observance of Veterans Day, HMA Public Relations will be closed on Monday, Nov. 11. We honor and thank all veterans for their dedication and sacrifice to our country—today and every day.
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Halloween Storytelling and PR Strategy
Justin Liggin | Oct 31, 2024
Happy Halloween! Learn how this day can create storytelling opportunities for businesses, help them tap into the spirit of the season and engage with audiences through creative PR strategies. Read more in this post from Justin Liggin!
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What Makes A Great Host?
Justin Liggin | Oct 17, 2024
From connection and authenticity to the ability to engage with diverse audiences, a great host sets the tone for success. Read more on the key hosting qualities that stand out in this blog post from Justin Liggin.
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Happy Birthday Libra Communicators
Abbie Fink | Oct 10, 2024
It’s Libra season! Abbie Fink gives a shoutout to her fellow communicators celebrating birthdays and shares a roundup of her past stories on what makes Libras a great fit for the communications profession. Take a look!
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How Can Cause Marketing Drive Change and Connection?
Justin Liggin | Sep 12, 2024
Does your brand or business align with the causes that consumers and the community care about? Read more on giving back while growing your business through cause marketing in this post from Justin Liggin.
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