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What is integrity?
Abbie Fink | July 22, 2020
This year Abbie made a commitment to complete five 5Ks as she has done in years past, but the pandemic has made it more challenging to keep the commitment. Follow the link to read more about how she used her integrity to fulfill her commitments.
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What are the elements to a social media calendar?
Marissa Baker | July 15, 2020
For today's #WhatIsWednesday, we're going over the types of things we like to add to our client's social media calendars. Click the link to read more...
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What is Media Training, the 2020 Version
Abbie Fink | May 27, 2020
The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation. The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]
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#WhatisWednesday – What is a new normal?
Marissa Baker | May 6, 2020
For today's #whatisWednesday, we're asking what is a new normal? As businesses begin to reopen how should they be communicating with their customers? Click the link to read more.
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Messaging In Sync
Scott Hanson | Apr 22, 2020
"Stay home and wash your hands," is a phrase we now hear daily. During the COVID pandemic, many companies have reverted to the same key messaging surrounding coronavirus. Follow the link to learn more!
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Sports Equinox
Scott Hanson | Oct 15, 2019
What is the Sports Equinox? Scott Hanson is here to explain his favorite unofficial holiday that is on the horizon! Follow the link to read more!
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What is a Bylined Article?
Alison Bailin | Mar 6, 2019
Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and exceed client expectations on a regular basis. (If you missed prior posts, all are available below.) Today, we explore the bylined article. Many people confuse bylined articles with profile […]
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What is Story Mining?
Alison Bailin | Feb 13, 2019
If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used tactics in our media relations toolbox now and then. (If you’re not, each is available below, and you can subscribe to our blog here.) One that folks most often […]
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What are Key Messages?
Alison Bailin | Feb 6, 2019
There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these tactics with our readers as well as client and prospective clients as a means to help all of us understand the inner workings (or as Abbie calls it, “The […]
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What is the expectation economy?
Scott Hanson | Nov 14, 2018
When we agree to pay money for something, we have certain expectations. It could be related to the quality of the product or more importantly today, the service related to the transaction. According to TrendWatching, “The expectation economy is an economy inhabited by experienced, well-informed consumers from Canada to South Korea who have a long […]
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Effective Proactive Communications
Scott Hanson | Nov 7, 2018
HMA Public Relations recently completed a successful proactive communications project for a land developer. We held a public town hall-type event in which relevant information from industry experts, including an economist, economic development executive, land-planning architect and the developer was shared. The client understands how important it is to be ahead of the curve when […]
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The Public Relations of 40
Rachel Brockway | Nov 22, 2017
Yesterday I turned 40 and as I was at lunch having lunch (tacos for #TacoTuesday of course) with one of my good friends we were discussing what turning 40 feels like (I say 40 is the new 30), what we had accomplished and what we still wanted to do. Which got me to thinking […]
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