What is…Wednesday

October 15, 2019

Sports Equinox

What is the Sports Equinox? Scott Hanson is here to explain his favorite unofficial holiday that is on the horizon! Follow the link to read more!
March 6, 2019

What is a Bylined Article?

Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and […]
February 13, 2019

What is Story Mining?

If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used […]
February 6, 2019

What are Key Messages?

There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these […]
November 14, 2018

What is the expectation economy?

When we agree to pay money for something, we have certain expectations.  It could be related to the quality of the product or more importantly today, […]
November 7, 2018

Effective Proactive Communications

HMA Public Relations recently completed a successful proactive communications project for a land developer.  We held a public town hall-type event in which relevant information from […]
November 22, 2017
Carl Jung Quote - HMA PR

The Public Relations of 40

  Yesterday I turned 40 and as I was at lunch having lunch (tacos for #TacoTuesday of course) with one of my good friends we were […]
April 19, 2017
NFL Broncos Player - HMA Public Relations

What is Pressure?

With next month being Mental Health Month, Scott thought it would be useful to put together a post about pressure--what is it? [Click below for more]
February 15, 2017

What is Wednesday…Informal Media Meetings

Last week, Abbie had a great blog post about how to have a successful deskside media tour. Alison expands on one of her other suggestions – informal media meetings. To her, an informal media meeting is very different from a deskside media tour.
February 8, 2017

What is Wednesday…Deskside Media Tours

Yes! Deskside media tours, also called media meetings, are still around and they're still effective. Read some tips from Abbie on how to make the most of them in today's post. [Click below for more]