What is…Wednesday

July 22, 2020

What is integrity?

This year Abbie made a commitment to complete five 5Ks as she has done in years past, but the pandemic has made it more challenging to keep the commitment. Follow the link to read more about how she used her integrity to fulfill her commitments.
July 15, 2020

What are the elements to a social media calendar?

For today's #WhatIsWednesday, we're going over the types of things we like to add to our client's social media calendars. Click the link to read more...
May 27, 2020

What is Media Training, the 2020 Version

The HMA team regularly provides media training to our clients.  As Alison shared in her blog post on the topic, these sessions provide the client spokespeople […]
May 6, 2020

#WhatisWednesday – What is a new normal?

For today's #whatisWednesday, we're asking what is a new normal? As businesses begin to reopen how should they be communicating with their customers? Click the link to read more.
April 22, 2020

Messaging In Sync

"Stay home and wash your hands," is a phrase we now hear daily. During the COVID pandemic, many companies have reverted to the same key messaging surrounding coronavirus. Follow the link to learn more!
October 15, 2019

Sports Equinox

What is the Sports Equinox? Scott Hanson is here to explain his favorite unofficial holiday that is on the horizon! Follow the link to read more!
March 6, 2019

What is a Bylined Article?

Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and […]
February 13, 2019

What is Story Mining?

If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used […]
February 6, 2019

What are Key Messages?

There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these […]
November 14, 2018

What is the expectation economy?

When we agree to pay money for something, we have certain expectations.  It could be related to the quality of the product or more importantly today, […]