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What is a Brand Story?
Your brand story isn’t just for you as an owner, it can also drive business and help create communities that believe in your brand and its mission. Read more on brand stories and their benefits with Justin Liggin in today's post.READ MORE
#WhatisWednesday – What are the Common Mistakes of Social Media Strategy?
Social media strategies across the globe were impacted by Facebook and Instagram's down time. Learn from Justin Liggin how to adjust your strategy to avoid your social media strategy from being affected in the future.READ MORE
#WhatisWednesday – How to Get the Most Out of Your Media Coverage
Your byline was secured in the local paper, but what's next? Find out how to make the most of your earned media coverage with Marissa Baker.READ MORE
Guest Post: What is PR?
Today we have a guest post from Andrea Meyer, a former client. She explains what PR is and why it is a commonly misunderstood profession.READ MORE
#WhatisWednesday – What is the Value of Email Marketing?
When you receive hundreds of emails a day, how do you choose which ones to read? Learn from Marissa the value of email marketing....READ MORE
What Does the Future Look Like for Event Marketing?
Event-planning is a big part of public relations and here at HMA, part of what we do lies in hosting successful events for clients whether they are large-scale or intimate. The HMA Team also regularly shares our thoughts on events on our blog as we discuss what we have learned from the many virtual events […]READ MORE
What is a copyright troll?
A picture is worth a thousand words, right? Well, what if that picture costs you thousands of dollars? Just when you think you’ve found the perfect picture to accompany your blog post or to include in your company newsletter, you see the words Images may be subject to copyright. No big deal, right? After all, […]READ MORE
What is integrity?
This year Abbie made a commitment to complete five 5Ks as she has done in years past, but the pandemic has made it more challenging to keep the commitment. Follow the link to read more about how she used her integrity to fulfill her commitments.READ MORE
What are the elements to a social media calendar?
For today's #WhatIsWednesday, we're going over the types of things we like to add to our client's social media calendars. Click the link to read more...READ MORE
What is Media Training, the 2020 Version
The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation. The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]READ MORE
#WhatisWednesday – What is a new normal?
For today's #whatisWednesday, we're asking what is a new normal? As businesses begin to reopen how should they be communicating with their customers? Click the link to read more.READ MORE
Messaging In Sync
"Stay home and wash your hands," is a phrase we now hear daily. During the COVID pandemic, many companies have reverted to the same key messaging surrounding coronavirus. Follow the link to learn more!READ MORE