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Where Have Our Ethics Gone?
Scott Hanson | Mar 15, 2023
One of the pillars of the Society of Professional Journalists’ Code of Ethics is that journalists should seek truth and report it. Scott Hanson shares more on the importance of this pillar and how it relates to FOX News and a recent defamation lawsuit filed by Dominion Voting Systems.
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How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors
Abbie Fink | Nov 24, 2021
Whether big or small, for profit or not-for-profit, a PR agency can be a valuable asset to your organization. Abbie Fink and Dr. Adrian McIntyre take a closer look at hiring a PR firm in this week's #CSOM.
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Is a Picture Really Worth a Thousand Words?
Abbie Fink | Nov 10, 2021
Visual storytelling through photos and videos emphasizes the message you are trying to send. Hear more in this week's #CSOM from Abbie Fink, Dr. Adrian McIntyre and guest Paul Bowers.
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#TipForTuesday – Social Media in your PR Strategy
Marissa Baker | Nov 9, 2021
Is your social media strategy part of your overall public relations strategy? Read more from Marissa Baker.
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How to Be a Better Sponge
Alison Bailin | Nov 5, 2021
Being a sponge means soaking in knowledge about everything from current events to fun facts. Read more from Alison Bailin on how to become a better sponge in your everyday life!
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How VR Could Change PR
Justin Liggin | Nov 4, 2021
With Facebook's introduction of the Metaverse, virtual reality is becoming more prevalent. So how can you take advantage of VR in PR? Justin Liggin tackles this question in today's blog post. Read more!
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#WhatisWednesday – What is the Value of a Survey?
Marissa Baker | Nov 3, 2021
Getting feedback from your clients and employees is very important. Surveys are one easy way to collect this information. Learn more!
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Capturing Client News
Abbie Fink | Oct 29, 2021
Capturing client clips is a great way to share the results of your PR efforts. The way we capture clips has changed over the years too. Read more from Abbie Fink.
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Should You Incorporate a Podcast into Your Communications Strategy?
Abbie Fink | Oct 27, 2021
Is it time for your business to invest in a podcast? Hear what Dr. Adrian McIntryre and Abbie Fink have to say about the matter.
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What is Jargon?
Alison Bailin | Oct 22, 2021
When you use jargon to people outside of your industry, it can sound like an alien language. Learn how you can avoid this with Alison Bailin.
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Fake Reviews Could Cost You
Abbie Fink | Oct 21, 2021
Posting a review for your own business can cause more trouble than you may think. The Federal Trade Commission is cracking down on businesses that post misleading and fake reviews, forcing them to pay a hefty fine. Learn why Abbie Fink thinks you should never take that risk.
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How to Find Inspiration While Writing
Marissa Baker | Oct 20, 2021
It can be hard to get the right words down on paper when you feel uninspired. Learn a few tricks from Marissa Baker to help kickstart your brain to create good content.
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