July 12, 2018
announcement

Pancakes or Burgers?

If you read my blog post from a few weeks back, I discussed the social media uproar and dramatic announcement behind IHOP’s name change. The “b” […]
June 15, 2018
IHOP

Introducing…IHOb

The restaurant previously known as IHOP, took the Internet by storm on Monday, June 11th when they announced on Twitter that they were now officially known […]
May 30, 2018
ABC

Was ABC’s Decision to Cancel Roseanne the Right One?

Read today's blog post about ABC's cancellation of the popular reboot of Roseanne this week after a controversial tweet sent out by the actress.
February 23, 2018
Blue Twitter Cartoon Logo - HMA Public Relations

Twitter Analytics Takeaways

Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it. So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt.
November 8, 2017
Twitter Logo Image

You Get More Characters, And You Get More Characters!

Twitter's new character limit expansion has left many of us scratching our heads. Will this social media platform be able to remain fundamentally unaltered despite this change? [Click below for more]
October 31, 2017
Thumbs Up and Thumbs Down

Back to the Future?

As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.
October 25, 2017
social media

Can You Recover From a Social Media Flop?

A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?
October 18, 2017
New York Times

The Times are Changin’

The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? [Click below for more]
October 12, 2017
The Real Housewives

From The Real Housewives to Reality

Bethenny Frankel, start of The Real Housewives of New York City, has coordinated hurricane relief efforts primarily through, get this... Twitter. [Click below for more]
September 28, 2017
Twitter

Twitter is the New Facebook

Twitter is experimenting with doubling its character limit. For some, like Rachel Brockway, this change is considered to be a poor branding decision on Twitter's part. [Click below for more]