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You Get More Characters, And You Get More Characters!
Breanne Krager | Nov 8, 2017
Twitter's new character limit expansion has left many of us scratching our heads. Will this social media platform be able to remain fundamentally unaltered despite this change? [Click below for more]
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Back to the Future?
Alison Bailin | Oct 31, 2017
As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.
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Can You Recover From a Social Media Flop?
Madeleine Norris | Oct 25, 2017
A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?
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The Times are Changin’
Breanne Krager | Oct 18, 2017
The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? [Click below for more]
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From The Real Housewives to Reality
Madeleine Norris | Oct 12, 2017
Bethenny Frankel, start of The Real Housewives of New York City, has coordinated hurricane relief efforts primarily through, get this... Twitter. [Click below for more]
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Twitter is the New Facebook
Rachel Brockway | Sep 28, 2017
Twitter is experimenting with doubling its character limit. For some, like Rachel Brockway, this change is considered to be a poor branding decision on Twitter's part. [Click below for more]
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Twitter is a Valuable Tool for Today’s Journalists
Abbie Fink | Mar 29, 2017
Since the beginning, editors have been skeptical about the newsgathering function of Twitter, and rightfully so. But it has proven to be a powerful tool for today's journalists. [Click below for more]
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Presidential Social Media
Abbie Fink | Jan 20, 2017
This is not a political post, but rather a post about social media and politics. There is no denying the powerful role social media plays (and has played) in our political system. [Click below for more]
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Public Relations for Wendy’s Social Media Team
Rachel Brockway | Jan 5, 2017
Is Wendy's new "empowered" social media a good or bad thing? [Click below for more]
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“What is…” Wednesday – What is customer service?
Kelly Potts | Oct 16, 2013
In the past, Rachel has written blogs on the power of customer service and social media. She has found success tweeting the companies that she has issues with, and not only getting responses, but getting resolutions. So, when I was having a customer service issue, Rachel suggested I take it to Twitter. And I did. […]
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A Tip for Tuesday – Forget about the “tool” and figure out the strategy
Abbie Fink | July 17, 2012
I originally wrote this article for the Phoenix Business Journal, where it appeared on July 6th. Nothing has transformed our ability to communicate our messages like social media. Sure, being able to fax a document was pretty handy and certainly the ability to share information via email made getting the information out much easier […]
READ MORE#MediaMonday – Social Media’s Greatest Show on Court
Stephanie Lough | June 25, 2012
Katie, HMA intern and NBA basketball know-it-all (or at least I like to think so) here, back and talking to you about all things social media and basketball. Normally we spotlight a member of the media for our #MediaMonday, but this week we are honoring my favorite professional sport for having the […]
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