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What Do Consumers Expect From Brands Online?
Is your online brand behavior appealing to consumers? Find out what your followers expect from your brand online in today's post from Justin Liggin.
READ MORENew Financial Features on Twitter
Twitter is now offering creators new ways to make money on its platform. Learn more about the Super Follow subscription and Tip Jar and how you can use it to your advantage.
READ MOREHow to Use Twitter’s Trending Topics for Your Twitter Strategy
While we may plan social media content ahead of time, it is still important to monitor and utilize trending topics (where appropriate) to join the bigger conversations. Learn how you can use Trending Topics on Twitter to improve your strategy.
READ MORESocial Media Updates That Can Help Your Business
How long have you been on social media? Many platforms have added recent updates that include story and shopping features.
READ MOREConversations: The bloodline of Twitter
Twitter has recently announced they are testing several new features aimed at increasing engagement. Check out what to expect!
READ MOREWhat motivates people to use social media?
Picture this: A room full of people and most of them are looking down at their phones. It is a classic picture for 2019, so it is no surprise that 45% of the world’s population uses social media, according to Famemass. On average, people are using social media almost an hour more now than they […]
READ MORETwitter: What not to do
The first step to doing social media right is knowing what not to do. While scrolling through PR Daily, I came across an article called “5 Twitter gaffes brand managers should avoid.” While each of the points are valuable, I am going to relay the top three I feel are the most important. You don’t […]
READ MOREThe Impact of Social Media on Natural Disasters
Social media has become a revolutionary tool for businesses and brands. However, platforms such as Twitter and Facebook have redefined communication, especially during natural disasters and emergencies. The United States is currently facing Hurricane Michael. Many of my closest friends are stuck right in the middle of Michael’s path in Alabama, Florida and Georgia. All […]
READ MOREPancakes or Burgers?
If you read my blog post from a few weeks back, I discussed the social media uproar and dramatic announcement behind IHOP’s name change. The “b” in IHOb stood for “burgers” – an attempt from the restaurant chain to boost their lunch and dinner sales. Little did the world know, but this marketing team had […]
READ MOREIntroducing…IHOb
The restaurant previously known as IHOP, took the Internet by storm on Monday, June 11th when they announced on Twitter that they were now officially known as the International House of Burgers. Does IHOb really want to completely lose their reputation as a breakfast restaurant? I don’t think so. This marketing strategy is an attempt […]
READ MOREWas ABC’s Decision to Cancel Roseanne the Right One?
Read today's blog post about ABC's cancellation of the popular reboot of Roseanne this week after a controversial tweet sent out by the actress.
READ MORETwitter Analytics Takeaways
Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it. So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt.
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