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What Do Consumers Expect From Brands Online?

What Do Consumers Expect From Brands Online?

 |  Jan 14, 2022

Is your online brand behavior appealing to consumers? Find out what your followers expect from your brand online in today's post from Justin Liggin.

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New Financial Features on Twitter

New Financial Features on Twitter

 |  Sep 10, 2021

Twitter is now offering creators new ways to make money on its platform. Learn more about the Super Follow subscription and Tip Jar and how you can use it to your advantage.

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How to Use Twitter’s Trending Topics for Your Twitter Strategy

How to Use Twitter’s Trending Topics for Your Twitter Strategy

 |  June 22, 2021

While we may plan social media content ahead of time, it is still important to monitor and utilize trending topics (where appropriate) to join the bigger conversations. Learn how you can use Trending Topics on Twitter to improve your strategy.

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Social Media Updates That Can Help Your Business

Social Media Updates That Can Help Your Business

 |  Dec 2, 2020

How long have you been on social media? Many platforms have added recent updates that include story and shopping features.

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Conversations: The bloodline of Twitter

Conversations: The bloodline of Twitter

 |  Jan 16, 2020

Twitter has recently announced they are testing several new features aimed at increasing engagement. Check out what to expect!

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What motivates people to use social media?

What motivates people to use social media?

 |  Aug 20, 2019

Picture this: A room full of people and most of them are looking down at their phones.  It is a classic picture for 2019, so it is no surprise that 45% of the world’s population uses social media, according to Famemass. On average, people are using social media almost an hour more now than they […]

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Twitter: What not to do

Twitter: What not to do

 |  May 17, 2019

The first step to doing social media right is knowing what not to do. While scrolling through PR Daily, I came across an article called “5 Twitter gaffes brand managers should avoid.” While each of the points are valuable, I am going to relay the top three I feel are the most important. You don’t […]

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The Impact of Social Media on Natural Disasters

The Impact of Social Media on Natural Disasters

 |  Oct 11, 2018

Social media has become a revolutionary tool for businesses and brands. However, platforms such as Twitter and Facebook have redefined communication, especially during natural disasters and emergencies. The United States is currently facing Hurricane Michael. Many of my closest friends are stuck right in the middle of Michael’s path in Alabama, Florida and Georgia. All […]

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Pancakes or Burgers?

Pancakes or Burgers?

 |  July 12, 2018

If you read my blog post from a few weeks back, I discussed the social media uproar and dramatic announcement behind IHOP’s name change. The “b” in IHOb stood for “burgers” – an attempt from the restaurant chain to boost their lunch and dinner sales. Little did the world know, but this marketing team had […]

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Introducing…IHOb

Introducing…IHOb

 |  June 15, 2018

The restaurant previously known as IHOP, took the Internet by storm on Monday, June 11th when they announced on Twitter that they were now officially known as the International House of Burgers. Does IHOb really want to completely lose their reputation as a breakfast restaurant? I don’t think so. This marketing strategy is an attempt […]

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Was ABC’s Decision to Cancel Roseanne the Right One?

Was ABC’s Decision to Cancel Roseanne the Right One?

 |  May 30, 2018

Read today's blog post about ABC's cancellation of the popular reboot of Roseanne this week after a controversial tweet sent out by the actress.

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Twitter Analytics Takeaways

Twitter Analytics Takeaways

 |  Feb 23, 2018

Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it. So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt.

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