May 18, 2018
Content Marketing

What Is Content Marketing?

The Arizona 100, a project of HMA Public Relations, will launch May 17.  It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. 
April 25, 2018
Planner

Are You a Planner?

If you’re in the public relations industry, you are most definitely a planner. But as most of us know, knowing how to set aside time to plan is critical in our field.
April 11, 2018
Podcasts

Podcasts for PR Pros

As luck would have it, Bre just stumbled across a useful article on PR Daily that suggests five podcasts specifically geared towards PR pros.
March 7, 2018
Ghostwriter

What is a Ghostwriter?

As public relations professionals, we spend a tremendous amount of our workday in front of the keyboard. This includes writing news releases, drafting talking points, speeches for key executives, memos to employees, etc.  And more often than not, these communications pieces are written on behalf of someone else.
February 7, 2018
Public Relations Agency

Why Should You Hire a Public Relations Agency

We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. [Click below for more]
November 29, 2017
Massage Envy

Communications in a Crisis

Our very own Abbie Fink gives her crisis communications advice regarding the sexual assault claims against Scottsdale-based Massage Envy. [Click below for more]
September 14, 2017
Top PR Pros

Do You Have The Five Key Traits of a Top PR Pro?

Rachel came across an interesting PR Daily article that lists the five key traits that all stellar PR pros need to have. Can you think of any more to add? [Click below for more]
June 27, 2017
National Pineapple Day

This May Be a Little Fruity

Happy National Pineapple Day from HMA! We decided to take some time to learn about this fruit and found that it shares some similarities with PR Pros. Fruity, we know! [Click below for more]
May 17, 2017

Greek to Me

Just because you call yourself a PR professional doesn't mean you are one...just look at Jimmy "The Greek" Snyder! [Click below for more]
April 14, 2017

Mom Jeans: The New Windows to the … Knees?

Although Topshop's clear knee mom jeans weren't a hit, Breanne Krager believes companies should continue taking risks, but with the help of PR pros. [Click below for more]