Our Blog
FILTER BY CATEGORY
What Is In a Day?
Rachel Brockway | Mar 29, 2018
Come to find out, there really is a day for everything! Get to know the HMA team a little better and by checking out what our favorite days are!
READ MORE
Why You Should Enter Industry Award Programs
Scott Hanson | Mar 20, 2018
Industry awards are a great way to demonstrate to clients how good the work is that you do for them. It also provides a forum to show off for prospects, as well. Here is a list of PRSA Chapter awards!
READ MORE
Do PR People Have a Side Hustle?
Alison Bailin | Mar 9, 2018
Alison came across a story in the New York Post about “the side hustle." Of course, it focused on how more than 50% of Millennials are the ones doing the side hustling. But here is the thing: every member of our office, which includes a borderline Baby Boomer, a Gen Xer and two Oregon Trailers has a side hustle (or two).
READ MORE
What Makes News
Scott Hanson | Mar 8, 2018
Working in media relations is fraught with challenges to determine what is – and what is not news. Scott gives examples of this in today's blog post.
READ MORE
#MediaMonday – Max Darrow
Abbie Fink | Feb 26, 2018
HMA Public Relations started it’s Media Monday feature nearly 10 years ago and since then, some of our PRGN partners have adopted similar features for their agency blogs as well. That's just what happened when our friends at Landis Communications in San Francisco featured Max Darrow of KGUN in Tucson on Meet the Media.
READ MORE
Frequently Asked Questions about Public Relations
Alison Bailin | Feb 22, 2018
Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.
READ MORE
Effective Communications Post-Launch
Alison Bailin | Feb 16, 2018
Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. [Click below for more]
READ MORE
Why Should You Hire a Public Relations Agency
Alison Bailin | Feb 7, 2018
We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. [Click below for more]
READ MORE
Do PR People Still Send News Releases?
Abbie Fink | Feb 6, 2018
News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]
READ MORE
Happy Happy Merry Merry
Abbie Fink | Dec 22, 2017
From the HMA Public Relations Team, Hats Off to a Happy Holiday Season and Bright New Year. Our offices will be closed for the holidays, re-opening on Tuesday, January 2, 2018. Should you need to reach one of us, please feel free to email us at info@hmapr.com and we’ll be sure to be back in […]
READ MORE
Why Do Public Relations Professionals Love Lists?
Rachel Brockway | Dec 21, 2017
Once again it is the end of the year, and as I stated in a blog post last year, it is the “the fun time when we in the public relations industry enjoy making lists.” And we love reading lists, too! So this year instead of making my own list from the HMA Public Relations […]
READ MORE
How Can You Boost Your SEO?
Breanne Krager | Dec 19, 2017
In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. [Click below for more]
READ MORE