HMA Public Relations

May 18, 2018
Content Marketing

What Is Content Marketing?

The Arizona 100, a project of HMA Public Relations, will launch May 17.  It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. 
May 1, 2018
Professional Development

Why I Still Invest in Professional Development

Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development.
April 6, 2018
External

Internal vs. External Crisis Communications

“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. But is it really that easy?
March 29, 2018
Day

What Is In a Day?

Come to find out, there really is a day for everything! Get to know the HMA team a little better and by checking out what our favorite days are!
March 20, 2018
Award

Why You Should Enter Industry Award Programs

Industry awards are a great way to demonstrate to clients how good the work is that you do for them. It also provides a forum to show off for prospects, as well. Here is a list of PRSA Chapter awards!
March 9, 2018
Side Hustle

Do PR People Have a Side Hustle?

Alison came across a story in the New York Post about “the side hustle." Of course, it focused on how more than 50% of Millennials are the ones doing the side hustling. But here is the thing: every member of our office, which includes a borderline Baby Boomer, a Gen Xer and two Oregon Trailers has a side hustle (or two).
March 8, 2018
Newsworthy

What Makes News

Working in media relations is fraught with challenges to determine what is – and what is not news. Scott gives examples of this in today's blog post.
February 26, 2018
Max Darrow

#MediaMonday – Max Darrow

HMA Public Relations started it’s Media Monday feature nearly 10 years ago and since then, some of our PRGN partners have adopted similar features for their agency blogs as well. That's just what happened when our friends at Landis Communications in San Francisco featured Max Darrow of KGUN in Tucson on Meet the Media.
February 22, 2018
Black and White Arizona Stat University Sign - HMA Public Relations

Frequently Asked Questions about Public Relations

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.
February 16, 2018
Outdoor Business Meeting - HMA Public Relations

Effective Communications Post-Launch

Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. [Click below for more]