HMA Public Relations

March 20, 2018

Why You Should Enter Industry Award Programs

Industry awards are a great way to demonstrate to clients how good the work is that you do for them. It also provides a forum to show off for prospects, as well. Here is a list of PRSA Chapter awards!
March 9, 2018
Side Hustle

Do PR People Have a Side Hustle?

Alison came across a story in the New York Post about “the side hustle." Of course, it focused on how more than 50% of Millennials are the ones doing the side hustling. But here is the thing: every member of our office, which includes a borderline Baby Boomer, a Gen Xer and two Oregon Trailers has a side hustle (or two).
March 8, 2018

What Makes News

Working in media relations is fraught with challenges to determine what is – and what is not news. Scott gives examples of this in today's blog post.
February 26, 2018
Max Darrow

#MediaMonday – Max Darrow

HMA Public Relations started it’s Media Monday feature nearly 10 years ago and since then, some of our PRGN partners have adopted similar features for their agency blogs as well. That's just what happened when our friends at Landis Communications in San Francisco featured Max Darrow of KGUN in Tucson on Meet the Media.
February 22, 2018
Black and White Arizona Stat University Sign - HMA Public Relations

Frequently Asked Questions about Public Relations

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.
February 16, 2018
Outdoor Business Meeting - HMA Public Relations

Effective Communications Post-Launch

Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. [Click below for more]
February 7, 2018
Public Relations Agency

Why Should You Hire a Public Relations Agency

We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. [Click below for more]
February 6, 2018
News Releases

Do PR People Still Send News Releases?

News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]
December 22, 2017
HMA Holiday Card

Happy Happy Merry Merry

From the HMA Public Relations Team, Hats Off to a Happy Holiday Season and Bright New Year. Our offices will be closed for the holidays, re-opening […]
December 21, 2017
Public Relations Professionals Love Lists

Why Do Public Relations Professionals Love Lists?

Once again it is the end of the year, and as I stated in a blog post last year, it is the “the fun time when […]