After my post last week about PR initiatives tied to the heat, and with no let-up in our record-breaking, sizzling temperatures, I was reminded of a couple more heat-related PR campaigns that HMA Public Relations worked on for various clients.
One was for former long-time HMA Public Relations client Phoenix Transit System. To meet the public’s needs, several new transit routes were being introduced throughout the Valley. The only downside was that the routes debuted in the middle of the summer! To help call attention to the new service and to provide a little shade for passengers waiting at bus stops, HMA secured hundreds of donated umbrellas from Travelers Insurance, whose logo is an umbrella. The umbrellas were given to transit passengers to help keep them cool while they waited for their bus.
Just last summer, HMA Public Relations worked with the Desert Ford Dealers to call attention to the dangers of leaving a child in a hot car. Heat is much more dangerous to children than to adults. When left in a hot vehicle, a young child’s core body temperature can increase three to five times faster than that of an adult, causing permanent injury or death.
The Desert Ford Dealers produced an informative window cling, in both English and Spanish that was affixed to the store windows at all QuikTrip locations statewide as well as all Valley Ford dealerships. Phoenix Fire and Police provided additional window clings to other retail locations.
Both were cool campaigns.