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Showcasing Brands Through Sustainability

Showcasing Brands Through Sustainability

 |  Feb 23, 2024

Brands are embracing sustainable practices now more than ever. Justin Liggin discusses sustainable change for brands and its benefits in connecting with audiences in this blog post. Read more!

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How Does Your Brand Communicate Its Purpose?

How Does Your Brand Communicate Its Purpose?

 |  Oct 25, 2023

Effective communication, both within an organization, between a client and an agency, and with the public, is necessary for amplifying a brand's key messages. Rayna Burgett discusses the power of purpose driven communications and draws insights from a recent client event in this blog post.

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What is Brand Equity?

What is Brand Equity?

 |  Oct 19, 2023

Maintaining brand equity is important for building loyal audiences and differentiating the company from its competition. Read more from Rayna Burgett on key elements that contribute to brand equity in today's blog post.

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Standing Out with Swag

Standing Out with Swag

 |  Oct 17, 2023

From t-shirts to planners to mousepads, everybody loves brand swag! Read more from Justin Liggin on how your business can take advantage of customized brand items to increase awareness in this blog post.

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How Do I Effectively Celebrate a Brand Milestone (Part Two)?

How Do I Effectively Celebrate a Brand Milestone (Part Two)?

 |  Mar 31, 2023

With this week marking the Young & The Restless' 50th anniversary, the program has been using the milestone to amplify its brand in a number of ways. Discover how Y&R is commemorating beyond just a press release with social media content, in-person celebrations and more in this post from Alison Bailin.

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Does Your Brand Need a Refresh?

Does Your Brand Need a Refresh?

 |  Jan 19, 2023

Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out!

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What is Storytelling Marketing?

What is Storytelling Marketing?

 |  Dec 7, 2022

If done effectively, storytelling can be timeless. In this blog post, Rayna Burgett covers the different types of storytelling in marketing and how these can be used to drive engagement. Read more!

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What is a Brand Story?

What is a Brand Story?

 |  Apr 20, 2022

Your brand story isn’t just for you as an owner, it can also drive business and help create communities that believe in your brand and its mission. Read more on brand stories and their benefits with Justin Liggin in today's post.

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What is Your Brand’s Purpose?

What is Your Brand’s Purpose?

 |  May 11, 2021

Does your brand's reputation match its actions? Today’s consumers pay special attention to how brands act and behave. Read more from Abbie about creating a do-good philosophy for your business.

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What are Key Messages?

What are Key Messages?

 |  Feb 6, 2019

There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these tactics with our readers as well as client and prospective clients as a means to help all of us understand the inner workings (or as Abbie calls it, “The […]

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What is Thought Leadership?

What is Thought Leadership?

 |  June 26, 2018

If you are in public relations, or work with a public relations team on behalf of your brand or business, you’ve probably heard the term “thought leadership” a time or two.

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No (Communications) Excuses

No (Communications) Excuses

 |  Oct 17, 2017

The advice Alison learned from Gloria Feldt at a women's leadership event last week is also good advice for people who are building their brands. [Click below for more]

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