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Eight tips to remember when pitching to the media
Kelsey Makings | Oct 12, 2018
It has been a few weeks now since I was a proud attendee of the 15th annual Valley Publicity Summit presented by SPJ. Didn’t catch my tribute? Read it HERE. Panelists, made up from top members of our media, gathered to shed insight and provide tips when it comes to pitching story ideas. I compiled […]
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The Impact of Social Media on Natural Disasters
Grace Flemer | Oct 11, 2018
Social media has become a revolutionary tool for businesses and brands. However, platforms such as Twitter and Facebook have redefined communication, especially during natural disasters and emergencies. The United States is currently facing Hurricane Michael. Many of my closest friends are stuck right in the middle of Michael’s path in Alabama, Florida and Georgia. All […]
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What is the Iowa Hawkeyes Wave?
Scott Hanson | Oct 10, 2018
Community traditions have a way of engaging and strengthening brands – particularly when it involves football and kids. The stadium wave has been a part of sports since the late ‘70s. If you’re unfamiliar with it, the wave occurs in a packed stadium when successive groups of spectators briefly stand, yell, and raise their arms. […]
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#TipForTuesday – What is Leadership?
Abbie Fink | Oct 9, 2018
Grace was in my office when I was getting ready to select the cards for this month’s #TipForTuesday. So I went ahead and had her make the selection. And since we’ve only got three more #tips left in the year, I had her select five cards from the Developing the Leader Within You deck. This […]
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#MediaMonday – Charlene Bisson
Alison Bailin | Oct 8, 2018
Today’s #MediaMonday comes to us from a publisher with a whopping list of media outlets. It’s none other than Charlene Bisson, Arizona publisher for Independent Newsmedia, Inc. In her role, she oversees the Daily News-Sun, Apache Junction/Gold Canyon Independent, Glendale Today, Peoria Today, Scottsdale Independent, Sun City Independent, Sun City West Independent, Sun Life Magazine, […]
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#FunFactFriday – Halloween
Grace Flemer | Oct 5, 2018
What’s the first thing you think of when you see October on the calendar? Halloween, of course, one of my favorite holidays. October is also the usual start of sweater weather (except for here in Phoenix), haunted houses and pumpkin themed/flavored everything. However, do you know why we even celebrate this holiday? When you think […]
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The Importance of Team Meetings
Kelsey Makings | Oct 4, 2018
Our days are pretty busy around here at HMA. Between phone calls, client meetings, business travels, tight deadlines and outside appointments, a full day can go by and you realize you haven’t said more than a few words to the people working right next to you. We have a lot going on. We wear many […]
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Become a Diversity Advisor for Your Organization
Abbie Fink | Oct 3, 2018
I was part of the planning committee for the recent Improving Disability Communications workshop hosted by the National Center on Disability and Journalism at ASU’s Cronkite School, Arizona Developmental Disabilities Planning Council and Ability360. Our agency has been involved in disability advocacy and disability affairs for several years. Thinking of disability in the context of […]
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Is it a Facebook hoax?
Scott Hanson | Oct 2, 2018
I’ve seen it. You probably have too. A post on Facebook claiming that Facebook’s algorithms are now limiting your news feed to 25 friends. It’s a hoax. No need to copy and paste, repost it or comment on the friend’s post to open up your feed. But there is a need to make sure we […]
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#MediaMonday – Steve Burks
Alison Bailin | Oct 1, 2018
Football – both college and the NFL – is back! The NBA is ramping up. And, baseball has started its playoffs. As a sports fan, this marks the start of my favorite time of the year. So what better time to profile a sports media vet who now has time to watch games for fun? […]
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PR Pros Outnumber Journalists
Abbie Fink | Sep 28, 2018
A recent post on PR Daily shares the news that PR professionals outnumber journalists 6:1. Really nothing new about that. Everyday we’re seeing stories about layoffs in newsrooms, broadcast contracts not being renewed and publications closing their doors. But that fact does have a huge impact on how those PR professionals do their job. It […]
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Thoughts from an alumna visiting her college town
Grace Flemer | Sep 27, 2018
This past weekend, I visited my college town of Tuscaloosa, Ala. for the football game against Texas A&M. It also happened to be the same weekend that my sorority was hosting the new house dedication and ribbon-cutting ceremony. I chose the perfect weekend to make my first post-grad appearance. I immediately felt at home getting […]
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