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What is Paid Search Marketing?
Justin Liggin | Jan 21, 2021
Every Google search is an opportunity for a business or service to get noticed, thanks to paid search marketing. According to Higher Visibility, paid search results gain 150% as many conversions from clicks as organic search results. But what exactly is paid search and how does it work? When you search something on Google, you […]
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Today We Welcome a New President – It is Inauguration Day
Marissa Baker | Jan 20, 2021
At around 10 a.m. local time, Joe R. Biden, Jr. will be sworn in as President by the Chief Justice of the United States Supreme Court by citing the 35-word oath of office. To recognize this time-honored tradition, here are a few facts about this historical day: Prior to 1933, the Constitution of the United […]
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Why would the NFL choose to be on NICK?
Scott Hanson | Jan 19, 2021
The National Football League recently made some lemonade out of lemons when it broadcast one of its Wild Card playoff games on Nickelodeon. It was an unusual platform for a pro football game – but a brilliant move. How better to teach the next generation of football fans than on their own network and in […]
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#MediaMonday – Matt Yurus
Alison Bailin | Jan 18, 2021
You know if a member of the media is a fellow Notre Dame fan (Go Irish!), you better believe I am profiling him or her. Today’s #MediaMonday comes to us from fellow fan Matt Yurus, a weekend morning anchor and reporter at 12 News. We met at a community event for a client in 2020 […]
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Switch Up Your Social Media with Video Posts
Justin Liggin | Jan 15, 2021
If you are anything like me, you scroll past hundreds of posts every day on various social media sites. Every day I come across posts that make me stop, watch, and engage, whether that comes in the form of a like, a comment or a share. More often than not, the post that pulls me […]
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Should You Be Held Accountable?
Abbie Fink | Jan 14, 2021
Forbes posted an article recently that in summary says that those associated with the current White House administration should be held accountable for their words and actions these past four years. And if a company chooses to employ a member of the administration, in particular communications staffers, then the magazine, in no uncertain terms, “will […]
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Should your CEO be on social media?
Abbie Fink | Jan 13, 2021
With most of our client engagements, we provide c-suite communications strategies. Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause. “What if I say something wrong?” […]
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You Have Permission to Fail
Alison Bailin | Jan 12, 2021
Several members of our team are fans of 4th Gear Consulting, which is in the business of helping leaders grow their skills and better engage team members. From time to time, their own fearless leader Randy Hall provides a little inspiration via the business’ digital channels. A favorite of mine talks about failing, which is […]
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#MediaMonday – Rebecca Aguilar
Scott Hanson | Jan 11, 2021
Today’s #MediaMonday comes to us from Rebecca Aguilar, president-elect and chair of the Diversity Committee for the Society of Professional Journalists. Rebecca is a freelance reporter who worked at KPNX-TV Channel 12 for nearly three years beginning in 1990. She’s a multiple Emmy award-winning reporter who spent 28 years in television news and then transitioned […]
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Reaching Gen Z in 2021
Justin Liggin | Jan 8, 2021
With 2021 now in full swing, you may want to revamp your marketing strategies to fit the trends or start fresh all together. Whether you are updating or developing a new marketing plan, do not forget to include Generation Z. Gen Z is the newest generation, born in the late 1990s through the early 2010s […]
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How To Combat Misinformation
Scott Hanson | Jan 7, 2021
Combatting misinformation is part of the Public Relations Society of America’s 2021 national platform. As a member of the PRSA College of Fellows, I had an opportunity to listen in on a presentation about this new initiative, Voices4Everyone. It’s a program to create an atmosphere where democracy and informed decision-making can thrive. (The other three […]
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How to Refresh your Social Media Presence in the New Year
Autumn Jarrett | Jan 5, 2021
After surviving a rollercoaster of a year that was 2020, I speak for most of us when saying 2021 comes as an optimistic breath of fresh air. Leading up to the new year, you may have spent time decluttering your home and email inbox or began drafting your resolutions and goals in preparation for the […]
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