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You Have Permission to Fail
Alison Bailin | Jan 12, 2021
Several members of our team are fans of 4th Gear Consulting, which is in the business of helping leaders grow their skills and better engage team members. From time to time, their own fearless leader Randy Hall provides a little inspiration via the business’ digital channels. A favorite of mine talks about failing, which is […]
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#MediaMonday – Rebecca Aguilar
Scott Hanson | Jan 11, 2021
Today’s #MediaMonday comes to us from Rebecca Aguilar, president-elect and chair of the Diversity Committee for the Society of Professional Journalists. Rebecca is a freelance reporter who worked at KPNX-TV Channel 12 for nearly three years beginning in 1990. She’s a multiple Emmy award-winning reporter who spent 28 years in television news and then transitioned […]
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Reaching Gen Z in 2021
Justin Liggin | Jan 8, 2021
With 2021 now in full swing, you may want to revamp your marketing strategies to fit the trends or start fresh all together. Whether you are updating or developing a new marketing plan, do not forget to include Generation Z. Gen Z is the newest generation, born in the late 1990s through the early 2010s […]
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How To Combat Misinformation
Scott Hanson | Jan 7, 2021
Combatting misinformation is part of the Public Relations Society of America’s 2021 national platform. As a member of the PRSA College of Fellows, I had an opportunity to listen in on a presentation about this new initiative, Voices4Everyone. It’s a program to create an atmosphere where democracy and informed decision-making can thrive. (The other three […]
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How to Refresh your Social Media Presence in the New Year
Autumn Jarrett | Jan 5, 2021
After surviving a rollercoaster of a year that was 2020, I speak for most of us when saying 2021 comes as an optimistic breath of fresh air. Leading up to the new year, you may have spent time decluttering your home and email inbox or began drafting your resolutions and goals in preparation for the […]
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#MediaMonday – Brandon Quester
Abbie Fink | Jan 4, 2021
I had the opportunity to chat with Brandon Quester a few weeks back, providing some resources and background information on a story he was developing. The Arizona Center for Investigative Reporting is an independent, nonprofit media organization dedicated to statewide accountability journalism in Arizona. Their mission is to produce, foster and promote investigative journalism through […]
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More Changes are A’coming
Abbie Fink | Dec 11, 2020
This year has brought on many unforeseen changes from postponed events to working from home. The next change will be to our website which is getting a refresh.
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Music Streaming Services: A Useful PR Tool
Justin Liggin | Dec 10, 2020
As the year wraps up, music streaming services recount users favorite tunes. So how can brands use this to their advantage?
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Non-Verbal Communication Can Be Key
Scott Hanson | Dec 9, 2020
During the football season, Scott Hanson uses non-verbal signals to communicate with other game officials. Read how this compares to non-verbal communication in the public relations sphere.
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How to Continue to Grow Your Skills While Working Remotely
Autumn Jarrett | Dec 8, 2020
Professional growth doesn't stop when working from home. Read how Autumn has continued to grow her skills during the pandemic this year.
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#MediaMonday – Jason Sillman
Alison Bailin | Dec 7, 2020
Happy #MediaMonday! Today we are welcoming Jason Sillman back to the Valley as he has accepted a position as a senior content producer with AZ Family.
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How to Go Live on Social Media
Justin Liggin | Dec 4, 2020
In 2020, live streaming is the way to go. Learn the best practices for going live on your social media and how to engage with your followers!
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