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How Can You Communicate Sustainability?
Justin Liggin | Feb 26, 2021
February 26th marks National Skip the Straw Day, a day where environmental advocates encourage Americans to consider their usage of single use plastic and ask themselves what they can do to keep these plastics out of world’s landfills and oceans. Today is the perfect time to discuss sustainability and the best ways to communicate it […]
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Is Arizona Hosting the Perfect Event?
Alison Bailin | Feb 25, 2021
For more than 40 years, HMA Public Relations has prided itself on helping coordinate programming, media relations and/or digital communications programs for some of Arizona’s leading events, including the Fiesta Bowl, Arizona Gives Day, Violins of Hope, multiple Super Bowls, the Circle K Tempe Music Festival and so many more. Our experience makes us uniquely […]
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What is a copyright troll?
Abbie Fink | Feb 24, 2021
A picture is worth a thousand words, right? Well, what if that picture costs you thousands of dollars? Just when you think you’ve found the perfect picture to accompany your blog post or to include in your company newsletter, you see the words Images may be subject to copyright. No big deal, right? After all, […]
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Using Inclusive Language for All Marginalized Communities
Marissa Baker | Feb 23, 2021
As communication professionals, we are responsible for keeping up to date on inclusive language. But what exactly does inclusive language entail? PR Daily notes that “language that isn’t inclusive can feel harmless, or even have strong historic ties” for certain gender identities and ethnic backgrounds. Abbie suggests that using inclusive language can go further and […]
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#MediaMonday – Maria Hechanova
Autumn Jarrett | Feb 22, 2021
Today’s #MediaMonday features Maria Hechanova who is a weekend morning reporter at 3TV in Phoenix. So, Maria, time to share! Tell us how you got your start? Tell us your story! I took a journalism class in high school and once I realized I could get paid to ask questions, write, and talk (three things I […]
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How to Make Your Feed Fun
Justin Liggin | Feb 19, 2021
While it may be cold now, the spring season is set to begin in about a month which means it is the perfect time to freshen up your social media. Sometimes you may be unsure of what to do on your social media other than post a photo or two. But there are easy solutions […]
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Has New Business Development Changed?
Abbie Fink | Feb 18, 2021
So much about the workplace has changed because of the pandemic. Work-from-home has become the norm, more and more meetings are taking place virtually using a variety of different platforms and we’ve been challenged to find ways to network. And for those of us that work with clients, the biggest change has been in how […]
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What Does Your Community Really Think of Your Business?
Marissa Baker | Feb 17, 2021
As I prepare to move into a new house, I have been browsing through the Facebook Marketplace and Craigslist to find furniture. I came across the Nextdoor app which is very similar to these sites but also acts as a social media platform connecting you to your neighbors through public posts. Unlike the posts I […]
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Press Freedom Must Ring
Scott Hanson | Feb 16, 2021
Transparency in government is more important now than ever. And it’s not just at the national level. It’s not a new topic for us, as demonstrated here, and here. HMA Public Relations has worked as a government contractor for city, county, state and tribal governments for decades. Our team knows from the onset that everything […]
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#FunFactFriday – Is Love in the Air?
Autumn Jarrett | Feb 12, 2021
As we all know Valentine’s Day is this Sunday (you’re welcome to those who may have forgotten), and for some of us love may be in the air while others of us will be waiting for the heart-shaped versions of our favorite chocolate to be on sale on Monday. While you may think Valentine’s Day […]
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What the Flack?
Abbie Fink | Feb 11, 2021
The PR community is all a-flutter about Flack, currently running on Amazon Prime. The show focuses on Robyn, an American publicist working for a cutthroat London PR company that represents troubled celebrities. And while she’s helping cover-up her clients’, shall we say, “misdeeds,” she is doing drugs, drinking and sleeping with her clients. Don’t get […]
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What Do I Need to Know to Work in Public Relations?
Alison Bailin | Feb 10, 2021
Today marks my 17th anniversary at HMA Public Relations. To mark the occasion, here are 17 things folks should know if you want to work in the industry: AP Style. Know it. Love it. Use it. The importance of developing key messages. How to story mine an organization, client or brand. The difference between issues […]
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