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How Can Games Enhance News Literacy?
Scott Hanson | Jan 28, 2021
Determining what is fact and fiction when it comes to news has become more and more difficult. The term “mainstream media” is an oxymoron that has glorified platforms such as FOX News, CNN, MSNBC and now Parlor, that epitomize slanted coverage and opinionated information. It’s not a game. It’s a real-life quandary for many to […]
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#WhatisWednesday – What is Social Listening?
Autumn Jarrett | Jan 27, 2021
We often hear people emphasize how important it is to listen to understand instead of listening to reply. Not only is this effective for our day-to-day conversations, but it is a practice that PR agencies use to observe the conversations that are being had about their clients and their client’s industries. According to Sprout Social, […]
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Is Influencer Marketing Just the New Celebrity Endorsement?
Marissa Baker | Jan 26, 2021
Zillennial- the term used to describe those of us that are part of the revolution of tech, still had a landline in the home and likely learned how to use Microsoft Office in school. Split between the 90s and 00s, we were among the first to use technology every day, found and watched YouTube videos […]
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#MediaMonday – Alex Simon
Alison Bailin | Jan 25, 2021
Alex Simon is the managing editor of The 100 Companies, a digital platform originally created by journalists with regional editions across the globe, including The Arizona 100, which is powered by our team in partnership with Simon and reaches more than 50,000 people each month. Alex manages editorial duties and coordination of The 100 Companies’ […]
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How to Maximize Instagram
Autumn Jarrett | Jan 22, 2021
As we all know, Instagram is one of the most popular and fastest-growing social media platforms. According to Agility PR, 90 percent of Instagram users follow at least one business and that more than a billion people not only use the app monthly, but 60 percent of users log in daily. More than half of […]
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What is Paid Search Marketing?
Justin Liggin | Jan 21, 2021
Every Google search is an opportunity for a business or service to get noticed, thanks to paid search marketing. According to Higher Visibility, paid search results gain 150% as many conversions from clicks as organic search results. But what exactly is paid search and how does it work? When you search something on Google, you […]
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Today We Welcome a New President – It is Inauguration Day
Marissa Baker | Jan 20, 2021
At around 10 a.m. local time, Joe R. Biden, Jr. will be sworn in as President by the Chief Justice of the United States Supreme Court by citing the 35-word oath of office. To recognize this time-honored tradition, here are a few facts about this historical day: Prior to 1933, the Constitution of the United […]
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Why would the NFL choose to be on NICK?
Scott Hanson | Jan 19, 2021
The National Football League recently made some lemonade out of lemons when it broadcast one of its Wild Card playoff games on Nickelodeon. It was an unusual platform for a pro football game – but a brilliant move. How better to teach the next generation of football fans than on their own network and in […]
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#MediaMonday – Matt Yurus
Alison Bailin | Jan 18, 2021
You know if a member of the media is a fellow Notre Dame fan (Go Irish!), you better believe I am profiling him or her. Today’s #MediaMonday comes to us from fellow fan Matt Yurus, a weekend morning anchor and reporter at 12 News. We met at a community event for a client in 2020 […]
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Switch Up Your Social Media with Video Posts
Justin Liggin | Jan 15, 2021
If you are anything like me, you scroll past hundreds of posts every day on various social media sites. Every day I come across posts that make me stop, watch, and engage, whether that comes in the form of a like, a comment or a share. More often than not, the post that pulls me […]
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Should You Be Held Accountable?
Abbie Fink | Jan 14, 2021
Forbes posted an article recently that in summary says that those associated with the current White House administration should be held accountable for their words and actions these past four years. And if a company chooses to employ a member of the administration, in particular communications staffers, then the magazine, in no uncertain terms, “will […]
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Should your CEO be on social media?
Abbie Fink | Jan 13, 2021
With most of our client engagements, we provide c-suite communications strategies. Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause. “What if I say something wrong?” […]
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