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A Lot Can Happen in a Year
Abbie Fink | Mar 16, 2021
March 16, 2020 was a Monday. I was in Tucson for an all-day meeting with a client’s emergency operations team. They were putting plans in place “just in case.” It is always best to be prepared, right? You plan and hope you’ll never need it. I was there to discuss communications strategies. Others in the […]
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#MediaMonday Update – Fernanda Santos
Abbie Fink | Mar 15, 2021
We profiled Fernanda Santos in June 2016, then with the New York Times. A lot has changed for Fernanda over the past several years. She shared an update on her Facebook page recently and gave us permission to share it here as well. Fernanda – what’s new? I’ve been named a contributing columnist for Washington […]
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How Can You Improve Your Local SEO?
Justin Liggin | Mar 12, 2021
If you are a local business, search engine optimization (SEO) is vital to your company, especially if you are looking to attract local visitor traffic. Not managing your local SEO and how your business is shown on local organic search can become a missed opportunity, causing a loss of business with local customers. The first […]
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Controlling The Message
Scott Hanson | Mar 11, 2021
When a company or individual has the opportunity to proactively control the messaging surrounding them, it’s usually a good thing. The Arizona Cardinals’ recent signing of superstar J.J. Watt is an excellent example of how Watt and the team orchestrated a spectacular introduction to the Phoenix market. Watt made the announcement of his new team […]
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The Royal Interview
Abbie Fink | Mar 10, 2021
Perhaps the most talked about interview in recent days was the sit-down with the Duke and Duchess of Sussex and Oprah. I have been intrigued by the Royal Family for as long as I can remember. My dad and I stayed up all night to watch Diana marry Charles. I was glued to the television […]
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Creating Content to Gain More Coverage
Marissa Baker | Mar 9, 2021
Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business? Some successful businesses hire a PR agency like HMA […]
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#MediaMonday – Tara Kirkpatrick
Alison Bailin | Mar 8, 2021
Today’s #MediaMonday comes to us from Tara Kirkpatrick, a contributing writer and editor for BizTucson, a quarterly glossy business magazine in Southern Arizona with a daily interactive website and twice-weekly e-newsletter. So, Tara, time to share! Tell us how you got your start in journalism? Tell us your story! I’m a graduate of the University […]
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How to Find More Creativity in your Pitch
Marissa Baker | Mar 5, 2021
How can you make your story pitch stand out among the thousand of pitches editors and reporters receive every day? Sure, it starts with having a good relationship with the editor. But also having a killer subject line followed by an attention-grabbing pitch can ensure your email doesn’t go directly to the trash folder. When […]
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Where are my likes?
Autumn Jarrett | Mar 4, 2021
Many Instagram users on Tuesday night noticed that their timeline was looking a bit different after it appeared that they could no longer see the number of likes on pictures and instead saw the post was liked by one named Instagram user “and others.” In 2019, Instagram began testing the idea of removing likes for […]
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Sometimes You Have to Forget the Script
Abbie Fink | Mar 3, 2021
In May, I purchased a new air conditioning unit. The company I purchased it from offered one-year, same-as-cash financing. I arranged for the financing, had the unit installed and set-up automatic payments. About two months later, I got a notification that an American Express account could not be opened because my identity couldn’t be verified. […]
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Traffic Reports Take a Detour
Scott Hanson | Mar 2, 2021
Among the many, many changes brought on by the pandemic has been people’s commutes to-and-from work. At HMA Public Relations, commuting is a thing of the past as our staff is now working remotely. We are one example of how traffic in the Valley has changed and now, how it is reported. Each of the […]
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#MediaMonday – Arrianee LeBeau
Alison Bailin | Mar 1, 2021
Today’s #MediaMonday comes to us from Arrianee LeBeau, a reporter with AZ Family who I recently had the pleasure of profiling on the cover of So Scottsdale Magazine. The full story is available HERE, and below are some highlights: After spending much of her early life in and out of hospitals due to severe asthma, […]
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