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How do you avoid March Media Madness?
Alison Bailin | Mar 24, 2021
Given the number of upsets in this year’s NCAA March Madness Basketball Tournament, we thought it was a good time to share some of advice our media friends and colleagues have provided us on how not to UPSET THEM when pitching.
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How to Build a Crisis Management Strategy for Social Media
Justin Liggin | Mar 23, 2021
Part of public relations and what HMA does lies in crisis management and communication. In today's post, Justin Liggin shares how he incorporates crisis management in his client's social media strategies.
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#MediaMonday – Brooke Hoover
Scott Hanson | Mar 22, 2021
Today’s #MediaMonday comes to us from Brooke Hoover, one-third of The Tim, Ben and Brooke Show heard every weekday morning on 102.5 KNIX in Phoenix. Click the link to learn more about Brooke!
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Will Old Fashioned Media Relations Ever Return?
Scott Hanson | Mar 19, 2021
Technology has been changing the way we can access information. Learn how PR pros can use this to their advantage.
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Why You Need an Effective Social Media Strategy
Autumn Jarrett | Mar 18, 2021
At HMA, we stress the importance of staying consistent in your brand’s messaging in all communications that go out to the media, but we also echo this message to our clients when it comes to their social media channels. When strategizing with clients, I have often heard Abbie explain that social media should be included […]
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What Does the Future Look Like for Event Marketing?
Justin Liggin | Mar 17, 2021
Event-planning is a big part of public relations and here at HMA, part of what we do lies in hosting successful events for clients whether they are large-scale or intimate. The HMA Team also regularly shares our thoughts on events on our blog as we discuss what we have learned from the many virtual events […]
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A Lot Can Happen in a Year
Abbie Fink | Mar 16, 2021
March 16, 2020 was a Monday. I was in Tucson for an all-day meeting with a client’s emergency operations team. They were putting plans in place “just in case.” It is always best to be prepared, right? You plan and hope you’ll never need it. I was there to discuss communications strategies. Others in the […]
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#MediaMonday Update – Fernanda Santos
Abbie Fink | Mar 15, 2021
We profiled Fernanda Santos in June 2016, then with the New York Times. A lot has changed for Fernanda over the past several years. She shared an update on her Facebook page recently and gave us permission to share it here as well. Fernanda – what’s new? I’ve been named a contributing columnist for Washington […]
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How Can You Improve Your Local SEO?
Justin Liggin | Mar 12, 2021
If you are a local business, search engine optimization (SEO) is vital to your company, especially if you are looking to attract local visitor traffic. Not managing your local SEO and how your business is shown on local organic search can become a missed opportunity, causing a loss of business with local customers. The first […]
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Controlling The Message
Scott Hanson | Mar 11, 2021
When a company or individual has the opportunity to proactively control the messaging surrounding them, it’s usually a good thing. The Arizona Cardinals’ recent signing of superstar J.J. Watt is an excellent example of how Watt and the team orchestrated a spectacular introduction to the Phoenix market. Watt made the announcement of his new team […]
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The Royal Interview
Abbie Fink | Mar 10, 2021
Perhaps the most talked about interview in recent days was the sit-down with the Duke and Duchess of Sussex and Oprah. I have been intrigued by the Royal Family for as long as I can remember. My dad and I stayed up all night to watch Diana marry Charles. I was glued to the television […]
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Creating Content to Gain More Coverage
Marissa Baker | Mar 9, 2021
Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business? Some successful businesses hire a PR agency like HMA […]
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