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Should We Be Educating Our Clients About Public Relations?
Abbie Fink | Apr 22, 2021
Should we be educating our clients about public relations? Abbie shares why this is an important part of our success.
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Tips and Tricks for Working Remotely
Justin Liggin | Apr 21, 2021
If you are looking to make your remote work experience more efficient and enjoyable, check out these tips from Justin Liggin.
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Tip for Tuesday – How to boost engagement on Tik Tok and Instagram
Autumn Jarrett | Apr 20, 2021
Over the course of three days last week, Autumn had the opportunity to virtually attend the Chandler Chamber Marketing Summit. While most of us have probably attended our fair share of webinars over the past year, this was one of Autumn's favorite seminars. Click the link to read why!
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#MediaMonday – Joni Sweet
Alison Bailin | Apr 19, 2021
Today’s #MediaMonday comes to us from Joni Sweet, a national freelance journalist published in National Geographic, Forbes, Lonely Planet, Real Simple, SELF, Health, Healthline, Verywell, Thrillist, Where magazine, The Christian Science Monitor, Huffington Post, and Prevention, just to name a few. Her work primarily covers travel, health, and wellness. So, Joni, time to share! Tell […]
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Communicating Your Reopening
Justin Liggin | Apr 16, 2021
As our lives slowly return to normalcy, many businesses are heading for a reopen. Creating and implementing a communication plan for a reopen will ensure effective messaging and put businesses on a successful path for the future.
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Social Media Campaigns Showing Authentic Humor
Marissa Baker | Apr 15, 2021
Businesses that show their brand in an authentic way on social media often have the most followers and likes. Just as personal pages show off the everyday of life, businesses use their social media to connect with their fans every day. Authenticity and consistency are two important factors in keeping your brand at the top of your consumers’ mind.
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Should Your Business Have a ‘Do Good’ Community Relations Strategy?
Abbie Fink | Apr 14, 2021
Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.
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A Reoccurring Theme: Tell The Truth
Scott Hanson | Apr 13, 2021
The ABC TV show “To Tell The Truth” has made a comeback, now hosted by Anthony Anderson. I’m sure the contestants are prepped as we would prep a client for a media interview.
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#MediaMonday – Andy Blye
Alison Bailin | Apr 12, 2021
Today’s #MediaMonday comes to us from Andy Blye, the new banking and technology reporter for the Phoenix Business Journal. Click the link to read more about him!
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Why You Should Join Clubhouse
Autumn Jarrett | Apr 9, 2021
Last year, Tik Tok quickly became the most popular app for everyone to join and this year it looks like Tik Tok may have some competition with the emergence of Clubhouse. Click to read about the new app.
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Video Killed the Radio Star. Or Did it?
Marissa Baker | Apr 8, 2021
The year is 1980. Apple had just released the Apple III, a business-oriented personal computer. CNN is created and begins broadcasting. The Rubik’s Cube hits toy stores. HMA Public Relations (then known as Ed Moser and Associates) opened for business. The Buggles had just released their cover of one of music’s biggest hits, Video Killed the Radio Star. But could video really kill the radio star?
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Is Broadcasting a Springboard for Elected Officials?
Scott Hanson | Apr 7, 2021
HMA Public Relations is an apolitical firm. We’ve never worked on candidates’ campaigns and have no plans to do so. While we’ve had success at it, we’ve only worked on a few ballot initiatives at an arm’s distance on behalf of clients. One of the keys to our success in that area has been our long-term media contacts and ability to tell our clients’ stories to the appropriate audience.
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