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How Do You Create an Authentic Relationship With the Media?
Alison Bailin | May 12, 2021
How do you build a credible relationship with the media? Abbie Fink explores this question on this week's episode of Copper State of Mind. Click the link to listen now!
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What is Your Brand’s Purpose?
Abbie Fink | May 11, 2021
Does your brand's reputation match its actions? Today’s consumers pay special attention to how brands act and behave. Read more from Abbie about creating a do-good philosophy for your business.
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#MediaMonday – Brent Ruffner
Abbie Fink | May 10, 2021
Today’s #MediaMonday is introducing us to Brent Ruffner, the Anthem reporter for Independent Newspapers. Learn more about him!
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PR and Personal Branding
Justin Liggin | May 7, 2021
Your personal brand is an important element to you and your business that can lead to big success. Discover how public relations and your personal brand go hand in hand and the PR tools you can use to improve your brand.
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How to Wow Your Audience with LinkedIn Video
Autumn Jarrett | May 6, 2021
LinkedIn Live videos get, on average, 7x more reactions and 24x more comments than native video produced by the same broadcasters. Learn from Autumn more about this new feature on LinkedIn.
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Guest Post: What is PR?
Abbie Fink | May 5, 2021
Today we have a guest post from Andrea Meyer, a former client. She explains what PR is and why it is a commonly misunderstood profession.
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#TipForTuesday- Working with Micro-Influencers
Marissa Baker | May 4, 2021
Influencer marketing has been on the rise as more consumers trust their favorite “gurus” for product advice. While it may sound expensive to work with an influencer, there are many micro-influencers with their own specific niches that can be just as effective, if not, more effective than macro-influencers. Click the link to learn why.
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#MediaMonday – Jimmy Jenkins
Scott Hanson | May 3, 2021
Today’s #MediaMonday comes to us from KJZZ-FM senior field correspondent Jimmy Jenkins, who’s also a contributor to NPR’s election coverage and criminal justice station collaborations. Click the link to read more about him!
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#FunFactFriday – What is Mental Health Awareness Month
Justin Liggin | Apr 30, 2021
May is National Mental Health Awareness Month and is centered around raising awareness on the importance of mental health, advocating for legislation supporting individuals with mental illness and breaking the stigma. Learn about national health campaigns that have made a difference by supporting mental health.
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How to Talk to Your Audience on Social Media
Autumn Jarrett | Apr 29, 2021
Autumn shares some insights from a marketing summit she attended with the Chandler Chamber of Commerce. Today, she covers how to talk to your audience on social media. Click the link to read more!
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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?
Abbie Fink | Apr 28, 2021
Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.
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#TipForTuesday – Updating Online Presence
Marissa Baker | Apr 27, 2021
Updating how your website looks not only changes the way people use your site, but it can also help the page run faster which leads to higher conversions. If it has been a few years since you have updated your website, it may be time to do so. Click the link for some things to consider when updating your website or social media presence.
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