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How Has the Pandemic Changed the Way You Shop?
Marissa Baker | July 16, 2021
How has the pandemic changed the way consumers consume? This is the question social media platforms have been trying to answer. Learn more!
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What is the Difference Between Publicity and Public Relations?
Autumn Jarrett | July 15, 2021
We often see publicity and public relations used interchangeably since many believe that these terms are the same thing, but that isn’t true. Hear more from Autumn Jarrett.
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What Makes a Good Client?
Abbie Fink | July 14, 2021
For any firm like ours, finding new business is a process. But what are the makings of a good client and how do you discover them? Learn more with Abbie Fink.
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How to Create Videos on Canva
Justin Liggin | July 13, 2021
Thanks to Canva, spicing up your social media with custom videos has never been easier. Learn more with Justin Liggin.
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#MediaMonday – Bree Burkitt
Scott Hanson | July 12, 2021
Happy #MediaMonday! Today's feature comes from Bree Burkitt, the editor of Flag Live! and Northern Arizona Monthly Magazine. Learn more about her!
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How to Use Pinterest for Public Relations
Autumn Jarrett | July 9, 2021
Pinterest is a great place to be for businesses and clients with a visual aspect. Find out which content performs best on Pinterest and why the app should be a part of your PR plan with Autumn Jarrett.
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Is Reputation a Side Effect of PR?
Marissa Baker | July 8, 2021
In a successful campaign, PR pros act as the messenger by listening to the brand, crafting newsworthy content and sharing it with the right audience. This strategic communication builds a stronger bond between the brand and its stakeholders. Many may wrongfully reduce this down to damage control or story spinning when in actuality, reputation management is one of the pillars of PR. Hear more from Marissa Baker.
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Why it is Important to be News Literate
Abbie Fink | July 7, 2021
Becoming news literate in today's media landscape is critical. Discover how to distinguish between real and fake news with Abbie Fink.
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Everyone Loves a Parade
Scott Hanson | July 6, 2021
Parades are events that draw the public together, typically in joyous fashion! Find out how they can be a huge PR success with Scott Hanson.
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How Good is Your Digital Marketing Strategy – Part Three?
Abbie Fink | July 1, 2021
Digital marketing is consistently a top consideration when developing strategic communications plans. In today's post, Abbie Fink shares the importance of measuring your campaigns.
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Generational Marketing – Millennials vs. Gen Z
Justin Liggin | June 30, 2021
With Millennials and Gen Z beginning to separate themselves and establish distinct habits and patterns, it allows for PR pros and marketers to tap into these audiences through generational marketing. Hear from Justin Liggin on what marketers should be focusing on to target each generation.
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How to Win During the Summer Slow Down
Autumn Jarrett | June 29, 2021
With summer here, securing a media win for your client can be challenging. Find out how to beat the heat and stay winning with the media with Autumn Jarrett.
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