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Marketing in the Age of Nostalgia
Marissa Baker | Aug 19, 2021
Brands like Burger King are going back to their old-school roots to evoke a sense of nostalgia with its consumers. The new Burger King logo tugs on the emotions of hamburger lovers everywhere by bringing back the logo that was used in the ‘90s. Learn more about nostalgia marketing in today's post from Marissa Baker!
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Social Media Strategy, Policies, and Pitfalls
Abbie Fink | Aug 18, 2021
Social media is now such a part of everyday personal and professional life that we may sometimes forget why it is important to create policies and guidelines for using these powerful platforms in the business world. Hear more on this week's episode of #CSOM!
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What Should Your Business Post on LinkedIn?
Justin Liggin | Aug 17, 2021
Standing out on LinkedIn requires good content that keeps followers engaged. In today's post, Justin Liggin shares how to elevate your LinkedIn presence and get results.
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#MediaMonday – Laura Swan
Scott Hanson | Aug 16, 2021
Today’s #MediaMonday comes to us from the historic southeastern Arizona town of Bisbee. Learn more about Laura Swan, the publisher and editor of the Bisbee Observer!
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The Revival of the Newsletter
Justin Liggin | Aug 13, 2021
Newsletters are the perfect way for consumers to get specific, up-to-date news condensed all into one single email. This may be why we are seeing a resurgence of newsletters. Read more!
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Terms That You Only Hear in the Newsroom
Marissa Baker | Aug 12, 2021
Every industry has its own jargon but some of the coolest terms come from the journalism industry. Read more!
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What is Facebook Reach?
Autumn Jarrett | Aug 11, 2021
When it comes to Facebook, there are some best practices to boost your reach and be sure that your content is getting in front of as many eyes as possible. Click the link to learn more!
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Who won the Olympics?
Alison Bailin | Aug 10, 2021
With the Olympics coming to a close earlier this week, Alison Bailin decided to take a look at a handful of the sports, athletes and miscellaneous others who scored massive public relations wins during the Summer Games.
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#MediaMonday – Charlie Huero
Scott Hanson | Aug 9, 2021
It's #MediaMonday! Today we're featuring Charlie Huero, the program director for KOOL FM. Learn more about him!
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How to do Digital Communications like a Pro
Autumn Jarrett | Aug 6, 2021
How do you make sure that your digital communication efforts are well received? In today's post, Autumn Jarrett shares a few tips on how to be a digital communications pro.
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Ways to Improve your PR Plan
Marissa Baker | Aug 5, 2021
Before you start driving, you must know your destination in order to get to the right place. You might check a map and do a little research about the destination before setting out. The same is true when it comes to your PR strategy. Read more!
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The Olympics is About More Than Athletics
Abbie Fink | Aug 4, 2021
The Copper State of Mind podcast this week is about the lessons we can learn from the Olympics, because after all, it is about more than just athletics. Listen now!
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