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How Does Social Media Differ from Earned Media?
Rayna Burgett | May 23, 2023
Earned media and social media are significant elements of today’s media landscape with each serving a different role. Rayna Burgett examines the similarities and distinctions between the two in this blog post.
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#MediaMonday – Pablo Gorondi
Scott Hanson | May 22, 2023
The latest #MediaMonday comes to us from Central Europe, where Pablo Gorondi is managing editor for the Budapest, Hungary, bureau of Radio Free Europe/Radio Liberty (RFE/RL.) Meet the radio professional and recent PRGN panelist in this blog post.
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What Can Businesses Learn From Inside the NBA?
Alison Bailin | May 19, 2023
While the Phoenix Suns are out of the NBA Playoffs, the Inside the NBA program keeps fans tuning in to watch its superstar team. Find out what important lessons Inside the NBA can teach your business in this blog post from Alison Bailin.
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Is It Possible to Rebrand Yourself?
Abbie Fink | May 18, 2023
With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!
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Does A Media Clip = Success?
Rayna Burgett | May 17, 2023
A media clip alone does not demonstrate the success of PR efforts. Read more on what makes a story truly successful with Rayna Burgett in this blog post.
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What Makes A Special Event A Home Run?
Scott Hanson | May 16, 2023
When planning and managing special events, it’s always fun to come up with something different other than a routine ribbon-cutting. Scott Hanson discusses an upcoming wedding with a unique baseball twist in his latest blog post. Read more!
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#MediaMonday – Amanda Luberto
Justin Liggin | May 15, 2023
Happy #MediaMonday! The latest feature comes to us from Amanda Luberto, a coproducer of The Arizona Republic and azcentral.com podcasts, Valley 101, a weekly podcast that answers listener questions about the Phoenix area, and The Gaggle, an Arizona politics podcast. Meet Amanda and learn more about her programs here!
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It Really Is All About Relationships
Abbie Fink | May 12, 2023
For PR professionals, relationships that go beyond the occasional email pitch or follow-up phone call can make what we do a whole lot easier. Abbie Fink shares more on the significance of relationships and how it impacted a recent story in this blog post.
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How Can You Find Your Audience?
Justin Liggin | May 11, 2023
Finding your audience is essential for success, but sometimes it’s not so easy to identify the audiences to target. Justin Liggin shares simple ways to get in touch with your audience in this blog post. Read more!
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Is the Role of Media Relations Pros Growing?
Scott Hanson | May 10, 2023
With newsroom staffs shrinking and reporters having to do more to fill their newspaper pages, reliance on trusted sources and the value of media relations professionals is higher than ever. Read more on the importance of media relations in this blog post from Scott Hanson.
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Can Artificial Intelligence Be Used in Public Relations?
Rayna Burgett | May 9, 2023
Every aspect of our daily lives has been touched by AI, from personalized ad experiences to Apple Watches. Rayna Burgett shares more on the impact of AI in the public relations industry in her latest blog post.
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#MediaMonday – Veronica Leon
Alison Bailin | May 8, 2023
Happy #MediaMonday! The latest feature comes to us from Veronica Leon, editor and publisher of Macaroni Kid editions across Scottsdale, Paradise Valley, Tempe and Arcadia. Learn more about Veronica and her publications in this post!
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