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Pt. 1: Do Marketing Strategies Look Different for Food & Beverage?
Rayna Burgett | Apr 13, 2023
There are many marketing strategies for each industry, but how is the food and beverage business different? Rayna Burgett answers the question in the first post of her industry marketing blog series. Check it out!
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What Are Content Pillars?
Justin Liggin | Apr 12, 2023
By planning with content pillars, you can share relevant and consistent information that aligns with your business does and what your followers want. Learn more on social media pillars and how to create them in this post from Justin Liggin.
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Where Are Arizonans Getting Their News?
Scott Hanson | Apr 11, 2023
The Arizona Broadcasters Association recently released its annual State of Media report revealing how Arizonans are interacting with the media each day. Find out more in this blog post from Scott Hanson.
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#MediaMonday – Terrance Thornton
Abbie Fink | Apr 10, 2023
Today's #MediaMonday profile comes to us from Terrance Thornton, who recently started the Arizona Digital Free Press, a digital-only, sustainable news organization covering Scottsdale and Paradise Valley. Meet Terrance and read more on his outlet in this blog post!
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Tik Tok Ban, Will Others Follow?
Abbie Fink | Apr 7, 2023
Earlier this week, Arizona’s governor announced that Tik Tok is now banned from all state-owned devices citing security concerns. Read more on the ban and what this means in the latest post from Abbie Fink.
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What is Change Communication?
Justin Liggin | Apr 6, 2023
Internal synergy is important and communicating change with your team, stakeholders and more can be difficult. Justin Liggin talks more on the importance of change communication in this blog post.
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Can Money Buy Happiness?
Rayna Burgett | Apr 5, 2023
Can money buy happiness? Rayna Burgett shares more on the age-old question and its connection to PR, also discussing some misconceptions surrounding the topic in this blog post. Read more!
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Is Maricopa County Growing?
Scott Hanson | Apr 4, 2023
New census numbers have revealed that Maricopa County is the nation’s fastest growing county! Scott Hanson shares more on these numbers and covers where people are coming from in this blog post.
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#MediaMonday – Amanda Herrera
Alison Bailin | Apr 3, 2023
Happy #MediaMonday! This feature comes to us from Amanda Herrera, segment producer for AZ Family's Good Morning Arizona. Find out more on Amanda and her program in this blog post!
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How Do I Effectively Celebrate a Brand Milestone (Part Two)?
Alison Bailin | Mar 31, 2023
With this week marking the Young & The Restless' 50th anniversary, the program has been using the milestone to amplify its brand in a number of ways. Discover how Y&R is commemorating beyond just a press release with social media content, in-person celebrations and more in this post from Alison Bailin.
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What is a Successful Rebrand?
Justin Liggin | Mar 30, 2023
With Pepsi's recent visual overhaul of the brand, Justin Liggin is recapping some of the most successful rebrands of all-time from motorcycle manufacturers to toy brands. Learn more in this blog post!
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How Do I Navigate the Ethical Landscape of PR?
Rayna Burgett | Mar 29, 2023
Part of being a PR practitioner is understanding one’s own priorities. Drawing insight from the PRSA Code of Ethics, Rayna Burgett shares her own personal code of ethics in this blog post. Read more!
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