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Emotion: The Key to Viral Content
Kelsey Makings | Aug 8, 2018
Think about the very last thing you shared on social media. Something that hit you a certain way you just had to pass it along to your followers. What was going through your mind? Why did you want to share it? Odds are, it was because you felt something. You saw something that made you […]
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Building Brand Loyalty Through Annual Special Events
Scott Hanson | Aug 7, 2018
Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, as examples. I recently attended another one that is off-the-charts good. Each day of training camp, the Green Bay Packers players ride kids’ bikes to practice. The players exit […]
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#MediaMonday – Carly Scholl
Alison Bailin | Aug 6, 2018
Today's #MediaMonday comes from Carly Scholl, digital editor for Cities West Media, overseeing all online content for both PHOENIX and Phoenix Home & Garden magazines.
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Five Fridays
Grace Flemer | Aug 3, 2018
Happy Friday! Everyone looks forward to waking up on a Friday after a long week because we are one day closer to the weekend. This year, only four months are blessing us with five Fridays, and August is one of them. Take this gift for granted and do something meaningful with the longer month. Here […]
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What are the Risks of Social Media Engagement?
Abbie Fink | Aug 2, 2018
Social media has become a crucial element for many brands' marketing and customer service success, creating important stakeholder engagement. However, social media engagement can be risky. Here are some common social media security risks among brands.
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Unblocking Writer’s Block
Kelsey Makings | Aug 1, 2018
It happens to even the best of writers. It’s inevitable. Your words turn to mush, you don’t have a creative fiber left in your body and you are exhausted from staring at a blank document. Maybe it’s a timing thing or maybe you are being a little too critical of yourself. Whatever the reason, being […]
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Local Media Making National Mark
Alison Bailin | July 31, 2018
Nominations for the 39th Annual News and Documentary Emmy® Awards were announced this week by The National Academy of Television Arts & Sciences (NATAS). The News & Documentary Emmy Awards will be presented on Monday, Oct. 1 at a ceremony at Jazz at Lincoln Center’s Frederick P. Rose Hall in the Time Warner Complex at Columbus Circle […]
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#MediaMonday – William Pitts
Scott Hanson | July 30, 2018
Today’s #MediaMonday comes to us from William Pitts, a reporter/blogger for 12News, KPNX-TV. He’s got a great story!
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Being an introvert in the extroverted world of PR
Kelsey Makings | July 27, 2018
As a young girl there was nothing I loved more than writing a story or playing with a few close friends. I wasn’t one for big parties and the thought of having to talk to a complete stranger had me running for the nearest exit. So then why would I choose to enter the public […]
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How to avoid being baited in media interviews
Alison Bailin | July 26, 2018
Sacha Baron Cohen chose to film an episode of his new show "Who is America" in Kingman, Ariz., but the news couldn't be worse.
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Professional Networking – Start in College!
Grace Flemer | July 25, 2018
As a college student, the term “networking” is tossed around in nearly every career-related conversation. The idea of it can seem daunting, or like something to be figured out later on in one’s career. In some cases, students place no priority on networking because they don’t know how to do it or understand it’s importance. […]
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What Mr. Rogers Teaches About Us Communications
Abbie Fink | July 24, 2018
Mr. Rogers' life lessons and discussions about tough topics were aimed towards children, but they are important for communicators, too.
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