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#CSOM: The End of Celebrity Endorsements? Meet the New Brand Champions
Abbie Fink | Mar 27, 2025
A recent study found that today’s audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.
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#MediaMonday – 2025 So Far
Justin Liggin | Mar 24, 2025
From uplifting human-interest reporters to government watchdog investigative reporters, and from Arizona to New Mexico, across television and print, we have been spotlighting media professionals in our weekly #MediaMonday series. Check out this roundup to see who we have featured so far in 2025!
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Purpose-Driven PR for Businesses
Justin Liggin | Mar 20, 2025
For purpose-driven businesses to reach the right audience and be seen, heard, and felt by the public, purpose-driven PR can make a difference. Learn more about communicating your impact and how HMA can help with Justin Liggin.
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#MediaMonday – Pete Mangione
Justin Liggin | Mar 17, 2025
Pete Mangione, a meteorologist at Arizona's Family, joins us for the latest #MediaMonday feature! Pete shares how he got his start working in Denver, the weather and outdoor stories he is looking for, hobbies, and more. Learn more!
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#CSOM: AI in PR: Embracing Opportunities and Addressing Concerns
Abbie Fink | Mar 13, 2025
While 32% of pros find it challenging to communicate AI-driven changes to stakeholders, 28% fear job loss, and 26% worry about shrinking budgets, every concern is also an opportunity. Abbie Fink shares how AI is shaping PR strategies and how communicators can stay ahead in this episode of Copper State of Mind. Tune in!
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#MediaMonday – Craig Harris
Abbie Fink | Mar 10, 2025
Investigative journalist Craig Harris is back in Arizona and back for another #MediaMonday! Now part of the 12News/KPNX team, Craig shares what it’s like to return, the biggest changes he’s noticed, and how print and broadcast journalism compare. Learn more!
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Ethical Storytelling is More Important Than Ever
Justin Liggin | Mar 6, 2025
Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethical storytelling today and how it can strengthen your brand’s narrative in this post.
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How To Select A Public Relations Agency
Abbie Fink | Mar 5, 2025
Public relations efforts that enhance your business and create long-term success begin with finding the right agency. Abbie Fink shares how to define your goals and select the perfect partner for effective collaboration. Read more and download our HMA PR guide to assist with your search.
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#MediaMonday – Kelly O’Sullivan
Justin Liggin | Mar 3, 2025
Happy #MediaMonday! This feature comes to us from Kelly O’Sullivan, the opinions coordinator for Independent Newsmedia. Kelly shares how she discovered journalism, the thought-provoking guest columns she is looking for, love for photography, and more! Find out more!
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#CSOM – Diversity, Equity and Inclusion Are Not Dirty Words
Abbie Fink | Feb 28, 2025
Diversity, equity, and inclusion have always been at the core of our work at HMA Public Relations. In the latest episode of Copper State of Mind, Abbie Fink discusses the importance of meaningful DEI efforts and how they build stronger relationships. Read more and catch the latest episode!
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#MediaMonday – Sharon Brooks
Alison Bailin | Feb 24, 2025
Sharon Brooks, Albuquerque Business First editor-in-chief, joins us for #MediaMonday to share the business stories she is looking for, her career journey, and a few fun facts. Find out more in this post!
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What Gen Z’s Motivations Mean for Your Brand Strategy
Justin Liggin | Feb 20, 2025
A recent study explored Gen Z’s perspectives on everything from politics and relationships to finances, uncovering their complexities and motivations. Discover the three core groups of Gen Z and how these new findings can help brands build stronger connections in this post from Justin Liggin.
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