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PRSA Phoenix and AZABJ Open Dialogue on Race Relations
Abbie Fink | June 12, 2020
The topic of race relations has been top-of-mind recently. Recognizing the need for an opportunity for discussion, PRSA Phoenix and AZABJ hosted a virtual panel discussion for local communicators and journalists to have an open dialogue on race.
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Boundaries for Coverage
Marissa Baker | June 11, 2020
What tools do you use to help you place a story? While creating a media list for an unfamiliar area, Marissa found success by creating her own map. Click to read more!
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Now is the time to be authentic
Annelise Krafft | June 4, 2020
Brands and businesses have been taking to social media to address recent events. In all statements, one element is crucial: authenticity. Follow the link to read more.
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What is Media Training, the 2020 Version
Abbie Fink | May 27, 2020
The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation. The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]
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Is Leadership Your Superpower?
Alison Bailin | May 15, 2020
After attending a PRSA Western District webinar, Alison reflects on the qualities of leadership. Do you have what it takes to be a great leader? Click the link to read more!
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How do you avoid answering a hard question?
Annelise Krafft | Mar 12, 2020
In today’s media climate, surprising and hard-hitting interview questions can come at any time – and about any topic. Check out these tips to avoid answering hard questions.
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Should I Get Involved in Board Service?
Alison Bailin | Mar 5, 2020
How do you know if board service is right for you? Check out these tips from Alison to help you or your clients make an informed decision and find the best fit.
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#HMATurns40
Scott Hanson | Feb 27, 2020
For today’s #ThrowbackThursday, we’re throwing it back to 40 years ago when our agency was founded. Wonder how we got to where we are today? Read more about our history as #HMATurns40!
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Agency Pros Offer Advice to Young Professionals
Annelise Krafft | Sep 11, 2019
At the latest meeting for the PRSA Phoenix New Pros Mentorship Program, Annelise heard from a panel of mid-career PR agency professionals. Find out what advice they offered young PR pros.
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The AP Stylebook Updates Hyphen Usage
Abbie Fink | Sep 5, 2019
The AP Stylebook is the one constant for those of us that make a living interacting with journalists. This handy guide helps us navigate through any grammatical questions to make sure everyone is on the same page.
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Where do clients come from?
Scott Hanson | Aug 27, 2019
Public relations agencies rely on a steady stream of new clients; but where do they come from? Scott shares what he learned at a recent AAED luncheon about employment sectors in Arizona, that also double as PR hot spots.
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How do you use public relations in your daily life?
Marissa Baker | Aug 16, 2019
Many people use public relations principles in their daily life but probably aren’t even aware of it. For instance, when posting a photo to Instagram or telling Facebook ‘what’s on your mind,’ you are giving yourself more exposure to the people that follow you. As I close in on the first month of my internship […]
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