March 21, 2018

What is a News Release?

Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release.
March 8, 2018

What Makes News

Working in media relations is fraught with challenges to determine what is – and what is not news. Scott gives examples of this in today's blog post.
February 22, 2018
Black and White Arizona Stat University Sign - HMA Public Relations

Frequently Asked Questions about Public Relations

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.
February 15, 2018
Stacked Newspapers - HMA Public Relations

How to Get Published By Forming Relationships

Some may believe that you can get published in top media outlets in one fell swoop. But Rachel thinks that this is not usually the case. [Click below for more]
February 6, 2018
News Releases

Do PR People Still Send News Releases?

News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]
January 25, 2018
Gawker Media - HMA Public Relations

Whatever happened to Gawker?

Peter Thiel is now making an offer to buy Gawker’s remaining assets, which brings up further arguments about the importance of preserving free press. [Click below for more]
December 14, 2017
60 Minutes

Even #60Minutes Is Sometimes on Shaky Ground

During 60 Minutes' 50th anniversary show, it was revealed that some stories reported were inaccurate or incorrect. So how did the longest-running broadcast in primetime television history earn its credibility back? [Click below for more]
November 30, 2017
Event Media Attendance

Public Relations and Event Media Attendance

As a PR pro, no matter how long you've been in the business, misjudging event media attendance is always a possibility. Rachel provides us with a great example of this - remember the Llama Drama of 2015? [Click below for more]
November 10, 2017
LA Times Blacklisted Disneyland - HMA PR

LA Times Blacklisted by the Happiest Place on Earth

In case you missed Friday’s tweetstorm from Los Angeles Times writer Glenn Whipp, Disney banned the newspaper from pre-screening all Disney films, including its most recent […]
November 9, 2017
PRSA Phoenix - HMA PR

PRSA Phoenix Media Panel

Yesterday, PRSA Phoenix  held its last #MediaBreakfast of 2017 at BIG YAM, The Parsons Agency.  This was another successful event planned by PRSA Phoenix board members Diane Smith and Ashley Lynch.