Our Blog

Is Reputation a Side Effect of PR?

Is Reputation a Side Effect of PR?

 |  July 8, 2021

In a successful campaign, PR pros act as the messenger by listening to the brand, crafting newsworthy content and sharing it with the right audience. This strategic communication builds a stronger bond between the brand and its stakeholders. Many may wrongfully reduce this down to damage control or story spinning when in actuality, reputation management is one of the pillars of PR. Hear more from Marissa Baker.

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How to Win During the Summer Slow Down

How to Win During the Summer Slow Down

 |  June 29, 2021

With summer here, securing a media win for your client can be challenging. Find out how to beat the heat and stay winning with the media with Autumn Jarrett.

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How Can I Make the Media’s Lives Easier?

How Can I Make the Media’s Lives Easier?

 |  June 16, 2021

If you are looking to set yourself apart from the other PR pros and increase your chances of getting a story covered you must first interact with the media successfully. Find out how to get your media interactions right the first time with Alison Bailin.

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How to Build an Effective Media Database

How to Build an Effective Media Database

 |  June 15, 2021

If you are looking to tell a story, you must know who to reach. Learn more about FINDERBINDER AZ, the most comprehensive media directory in Arizona.

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How Journalists Must Prepare For The Squeaky Wheels

How Journalists Must Prepare For The Squeaky Wheels

 |  June 1, 2021

A new report says it is “necessary” to better prepare journalism students for the realities of increasingly “vile” online abuse they could face. Hear more from Scott Hanson.

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How do you avoid March Media Madness?

How do you avoid March Media Madness?

 |  Mar 24, 2021

Given the number of upsets in this year’s NCAA March Madness Basketball Tournament, we thought it was a good time to share some of advice our media friends and colleagues have provided us on how not to UPSET THEM when pitching.

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Creating Content to Gain More Coverage

Creating Content to Gain More Coverage

 |  Mar 9, 2021

Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business? Some successful businesses hire a PR agency like HMA […]

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How to Find More Creativity in your Pitch

How to Find More Creativity in your Pitch

 |  Mar 5, 2021

How can you make your story pitch stand out among the thousand of pitches editors and reporters receive every day? Sure, it starts with having a good relationship with the editor. But also having a killer subject line followed by an attention-grabbing pitch can ensure your email doesn’t go directly to the trash folder. When […]

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Traffic Reports Take a Detour

Traffic Reports Take a Detour

 |  Mar 2, 2021

Among the many, many changes brought on by the pandemic has been people’s commutes to-and-from work.  At HMA Public Relations, commuting is a thing of the past as our staff is now working remotely. We are one example of how traffic in the Valley has changed and now, how it is reported.  Each of the […]

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Have we seen the end of local news?

Have we seen the end of local news?

 |  Aug 5, 2020

We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. Follow the link to read more about how our newsrooms have been impacted over time.

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HMA joins with other communications firms on a collaborative public health campaign effort

HMA joins with other communications firms on a collaborative public health campaign effort

 |  July 24, 2020

HMA Public Relations, in collaboration with several local communications firms, joined efforts with the governor's office to launch a campaign encouraging all to #MaskUpAZ. Read more about the the campaign by following the link.

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What is Media Training, the 2020 Version

What is Media Training, the 2020 Version

 |  May 27, 2020

The HMA team regularly provides media training to our clients.  As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation.   The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]

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