May 18, 2018
Content Marketing

What Is Content Marketing?

The Arizona 100, a project of HMA Public Relations, will launch May 17.  It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. 
May 2, 2018
Writing

Writing is PR’s Foundation

Writing has always been the foundation of public relations. See how students at South Mountain High School are honing their writing skills!
April 26, 2018
Interview

How Do You Nail a Media Interview?

You’ve got an opportunity (thanks to a PR person, we hope!) to share your story or brand with the media. Here's how you nail the interview!
April 19, 2018
Pitches

What Is Wrong With Your Story Pitch?

Giving a little “link love” to our Public Relations Global Network partner Buchanan Public Relations today, sharing their recent PRGN blog post on “Five Reasons Your Media Pitches Are Getting No Response.”
April 18, 2018
Report

Report for America

Report for America is an organization whose primary goal is to bring community journalism back to our communities. Learn more about it in today's blog post.
April 5, 2018
Sinclair

Do We Really Have a Free Press?

News broke last week that Sinclair Broadcast Group had its anchors from across the country recite the same scripted anti-print media message on camera. Is this what news stations will be like going forward?
March 21, 2018
Tactics

What is a News Release?

Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release.
March 8, 2018
Newsworthy

What Makes News

Working in media relations is fraught with challenges to determine what is – and what is not news. Scott gives examples of this in today's blog post.
February 22, 2018
Black and White Arizona Stat University Sign - HMA Public Relations

Frequently Asked Questions about Public Relations

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.
February 15, 2018
Stacked Newspapers - HMA Public Relations

How to Get Published By Forming Relationships

Some may believe that you can get published in top media outlets in one fell swoop. But Rachel thinks that this is not usually the case. [Click below for more]