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How to prepare yourself to be a virtual expert resource
Abbie Fink | Mar 17, 2020
As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews.
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Why is the media important to your business?
Alison Bailin | Aug 23, 2019
Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.
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PR is Alright
Scott Hanson | June 18, 2019
Movies and TV shows regularly utilize a component of public relations in their storylines. The latest example comes to us from ABC's newely canceled sitcom, The Kids are Alright.
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What is Media Training?
Alison Bailin | June 13, 2019
Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.
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Big Bang Media Training
Scott Hanson | May 23, 2019
HMA Public Relations regularly provides media training sessions for our clients. Media training is designed to help you work with the media instead of against them. These sessions include information regarding the media, what makes a good story and how to be a reliable resource for a reporter. In addition, these seminars often provide on-camera […]
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What is a media list?
Alison Bailin | Feb 26, 2019
In an effort to help folks understand the “secret sauce” of how we PR people do our jobs effectively, we’ve been writing posts on some of our favorite public relations tactics. (If you missed any, all are available below.) Today, we explore the media list. A media list is essentially a database. Today, it is […]
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Trusted News Sources
Scott Hanson | Nov 15, 2018
The differences between news and opinion have been blurred for some time now. It’s imperative for astute citizens to realize the difference. News literacy is more important now than ever before. Watching and getting “news” from organizations with an overt political bent will taint the news/opinion lines. A recent survey from The Hollywood Reporter and […]
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Eight tips to remember when pitching to the media
Kelsey Makings | Oct 12, 2018
It has been a few weeks now since I was a proud attendee of the 15th annual Valley Publicity Summit presented by SPJ. Didn’t catch my tribute? Read it HERE. Panelists, made up from top members of our media, gathered to shed insight and provide tips when it comes to pitching story ideas. I compiled […]
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Rocky Mountain Emmy Awards
Scott Hanson | Sep 25, 2018
Similar to the Public Relations Society of America’s Copper Anvil awards, which recognize the best in PR programming, the Rocky Mountain Emmy Awards, presented by the Rocky Mountain Southwest Chapter of the National Academy of Television Arts & Sciences (NATAS), showcase excellence in TV news, from writing to production, editing, reporting and more. Among this […]
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A common sense approach to media relations
Alison Bailin | Sep 6, 2018
In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. While it started out as a fun creative outlet, over the years I’ve taken so many lessons with me back to the office when it comes to working effectively with the […]
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Rocky Mountain Emmy Nominations Announced
Alison Bailin | Aug 15, 2018
On Monday, the best in the broadcast industry were honored at the Rocky Mountain Emmy Nominations Parties, which took place simultaneously in Phoenix, Tucson, Albuquerque and Salt Lake City. Each event was amazing, but now comes the really fun part – cheering on some of the best broadcast professionals in town (and beyond) who are […]
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Local Media Making National Mark
Alison Bailin | July 31, 2018
Nominations for the 39th Annual News and Documentary Emmy® Awards were announced this week by The National Academy of Television Arts & Sciences (NATAS). The News & Documentary Emmy Awards will be presented on Monday, Oct. 1 at a ceremony at Jazz at Lincoln Center’s Frederick P. Rose Hall in the Time Warner Complex at Columbus Circle […]
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